PlaceWise Expands Launch of Shoptopia Network with National Effort to Increase Membership

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New Media Network Connects Brands to Shoppers Before, During and After Trips to the Mall

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Shoptopia will allow us to deepen and further monetize those relationships by integrating our new media platforms and by opening them up to advertisers

PlaceWise Media announced Madison Marquette as the next shopping center developer and operator to join Forest City Enterprises in the launch of the Shoptopia® Network, the first media platform to uniquely integrate the physical and digital shopping experiences in the context of shopping centers. Shoptopia builds relationships between brands and consumers by utilizing the power of multiple digital mediums and keeps those relationships alive through ongoing personalized communication.

“Madison Marquette’s social media commitment has created new relationships between our centers and their shoppers,” said Kurt Ivey, Senior Vice President of Madison Marquette. “Shoptopia will allow us to deepen and further monetize those relationships by integrating our new media platforms and by opening them up to advertisers.”

Shoptopia provides consumers with contextually relevant content across online, social, mobile and digital screen-based media. Based on a consumer’s profile, Shoptopia will deliver targeted, real-time information about savings, contests, events and loyalty reward programs through their preferred communications medium. Content is syndicated and broadcast through email, mobile devices, social media, tablets, and video wall displays, providing consumers with highly personalized interactions that are natural extensions of the shopping experience.

“Shoptopia is the largest and most sophisticated digital interactive network ever created to provide marketers with the opportunity to engage shoppers on their path to purchase across multiple media channels,” said Mort Aaronson, chairman and CEO of PlaceWise. “Shoptopia informs and directs shopping and discovery experiences while building ongoing relationships between brands and consumers. In the final analysis, this enhances the consumer experience and builds mall loyalty.”

“Expansion of the Shoptopia Network offers shopping center operators the scale to attract the interest and participation of brand sponsors and national advertisers,” stated Kurt Ivey. “As an amenity to our centers, Shoptopia’s integrated communications platform provides significant added value for our national retail tenants. It also creates an exciting new opportunity for national advertisers to engage our most productive shoppers across multiple channels.”

At launch, Shoptopia is at 39 retail centers and will reach 23.4 million monthly shoppers. By the end of 2011, PlaceWise projects that the Shoptopia Network will include 150 retail centers and reach over 100 million monthly shoppers.

About PlaceWise Media

PlaceWise is the largest provider of place-based content & integrated marketing channels in partnership with shopping center industry. PlaceWise delivers millions of engagements with shoppers every month via online, mobile, social, experiential, and digital screen-based media. From its beginnings as the digital marketing agency Mallfinder, PlaceWise has serviced leading companies in the retail industry with interactive marketing solutions since 1997. For more information on PlaceWise Media, please visit http://www.placewise.com

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Lawrence Phipps
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