American Family Insurance’s “My Quote” online tool provides convenience for Spanish-speaking auto insurance customers

Share Article

"My Quote" offers Latinos the ability to both get a quote and buy auto insurance online in their native language.

News Image
“The overall purpose of the tool is to allow Latinos to spend more quality time with their loved ones and to support them in their native language", said Dan Guzman, creative development manager at American Family Insurance

Auto insurance can be complicated enough for consumers in their preferred language, but more so when the transaction takes place in another language. That is why American Family Insurance is offering a new website tool, “My Quote”, to provide Spanish-speakers the ability to both get a quote and buy auto insurance online.

This tool was created entirely in Spanish for Latinos living in the United States who feel most comfortable using their native language when purchasing insurance. It can be accessed at http://www.amfamlatino.com.

The confidential “My Quote” form is secure and simple, and only requires basic information such as driving history, license number and address in order to generate a quote. The online tool allows those who are thinking of enhancing or switching their auto insurance, but may not have the time to schedule an appointment, the opportunity to get a customized quote and purchase the policy online in an easy and safe process.

“People have a lot going on in their lives, and many people spend most of their time in front of a computer,” said Dan Guzmán, creative development manager at American Family Insurance. “We are excited to offer this very convenient tool for customers to find the most appropriate auto insurance policy at a time that is most convenient for them, whether it is at the office, at home or on the go.”

Guzmán said the online quote and buy process can be done in as little as five minutes. Customers who prefer to speak to a company representative may call the toll-free number at (800) 692-6326, 24 hours a day, seven days a week. Bilingual representatives are available. Customers can also contact an agent in their area by searching on amfamlatino.com.

“The overall purpose of the tool is to allow Latinos to spend more quality time with their loved ones, to support them in their native language, and to offer them the ability to create and purchase the most appropriate auto insurance based on their needs,” said Guzmán. “At American Family Insurance, we believe that each family is unique.”

“My Quote” can be accessed at amfamlatino.com, where a series of services and insurance policies that the company offers can be found as well. The tool is available in the 19 states where American Family Insurance does business.

About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch in 19 states. American Family Insurance is the nation's third-largest mutual property/casualty insurance company and ranks 344th on the Fortune 500 list. Web: http://www.amfamlatino.com; Facebook: AmericanFamilyInsurance-enEspanol; Twitter: @amfam.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Angelica Martinez
Visit website