Weston, FL (PRWEB) April 20, 2011
TAG Heuer Avant-Garde Eyewear has once again received the prestigious Red Dot Design Award for one of its premium eyewear designs – this time, the L-TYPE LW, the latest in the leading-edge L-TYPE series.
The Red Dot Award, named after the Red Dot Museum, where the annual prize ceremony takes place, is one of the world’s most coveted product design awards. This year’s winners were selected from more than 11,000 entries from 60 countries by a 27-member jury of world-renowned industrial designers.
This is the third time that a TAG Heuer Eyewear design has been singled out for a Red Dot Award, having won in 2002 for its Physics Sport Vision eyewear and in 2010 for its patented Squadra NightVision.
Launched in February 2011, the L-TYPE LW (Lightweight) is one of the most advanced products ever produced by TAG Heuer Eyewear. A showcase of the brand’s pioneering innovations in eyewear, it combines new materials and technology with superlative ergonomics and comfort, and the finest traditions of luxury craftsmanship.
Many of its technological components come from the aeronautics and automobile industries: fiber-reinforced polymer lenses, pure titanium bridge and hinges, ceramic-coated 3D titanium temples, 100% carbon frame and dual-injection molded elastomer tips. The patented autoflex nose pads self-adjust to every face type, assuring optimum non-skid hold. The unbreakable lenses are 100% UVA and UVB protected and available for prescription eyeglasses and prescription or non-prescription sunglasses. The choice of luxury leathers – perforated calfskin, python or alligator – is unprecedented. Light, strong and sporty, the L-TYPE LW fuses exceptional design with the ultimate in precision, reflecting the brand’s unique sporting heritage and unswerving commitment to the avant-garde.
The L-TYPE LW collection by TAG Heuer Eyewear is sold exclusively at authorized TAG Heuer Eyewear retailers nationwide. MSRP starting at: $1,190.00
TAG Heuer – maker of high-end sports watches and chronographs since 1860 – has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer Avant-Garde Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. TAG Heuer Eyewear is available at authorized retailers nationwide.
Consumers: For more information on TAG Heuer’s Eyewear full line of sunglasses and eyeglasses, and to locate authorized retailers, visit http://www.tagheuer.com/eyewear.
Press: For more information, please contact Stefanie Schoen at S3 Public Relations: 973.257.5533 or sschoen (at) s3s3s3 (dot) .com.