“This year’s Blowout is incredibly robust, and we’re engaging a far wider audience in hopes of seeing everyone, including young Americans, prepare better and smarter than those before them,” says Leslie Henderson, President/CEO of FLASH.
Atlanta, GA (PRWEB) April 20, 2011
In spite of the devastation caused by powerful hurricanes making landfall over the years, the overwhelming majority of U.S. citizens continue to remain ill prepared.
That’s why the Federal Alliance for Safe Homes, Inc. (FLASH), the country’s leading consumer advocate for strengthening homes and safeguarding families from natural and manmade disasters, is aiming its message at a younger, more information and tech-savvy generation with its 2011 Great Hurricane Blowout preparedness campaign.
FLASH launched its 2011 Great Hurricane Blowout (Blowout) today in Atlanta at the National Hurricane Conference alongside National Hurricane Center Director Bill Read, volunteer organizations, and emergency managers from states and cities along U.S. coastlines.
“This year’s Blowout is incredibly robust, and we’re engaging a far wider audience in hopes of seeing everyone, including young Americans, prepare better and smarter than those before them,” says Leslie Henderson, President/CEO of FLASH. “Also, we’ve designed this year’s Blowout to pick up steam as the hurricane season progresses. The key is to keep everyone coming back to the FLASH 2011 Great Hurricane Blowout website and Facebook page, see what we have up our sleeves, and stay engaged in the preparedness process,” she adds.
Sponsored by Kohler Power Systems and State Farm®, the Blowout encourages the use of proven hurricane preparedness tools such as family plans, hurricane emergency kits, and tips for making structurally stronger homes. However this year, FLASH as added new and unique special events, social networking components, sweepstakes and giveaways designed to substantially broaden its reach and maintain interest. Spanning the entire hurricane season, some key Blowout components include:
National Hurricane Emergency Kit Party Day – proclaimed by FLASH as June 18, a day on which individuals and volunteer organizations pledge to host “kit parties” where hurricane emergency kits are built for neighbors in need. The day was created with the help of FLASH campaign supporters and the National Voluntary Organizations Active in Disaster (National VOAD). National Hurricane Center Director Read announced at the National Hurricane Conference that he’d make the first pledge to build and donate a kit. Visit http://www.greathurricaneblowout.org and pledge today. Shopping lists, customizable artwork, and promotional materials for “kit parties” are provided.
Dine in the Dark – during August, families will be challenged to create recipes using only the tools and food from their hurricane emergency kits, and submit them for a chance to win a trip for two to The American Club in Kohler, WI, the only AAA Five Diamond resort hotel and spa in the Midwest.
The Blowout on Facebook -- on June 1, the first day of hurricane season, the Blowout will launch a Kohler Home Generator Sweepstakes and weekly Home Depot gift card giveaways. The Protect Your Home in a FLASH home protection initiative will also be featured to include One Hour, One Day, One Weekend, a program encouraging families to consider how best they can protect their homes with projects that can be completed if they have only one hour, one day, or one weekend to get it done. Suggested activities are accompanied by instructions, supply lists, and ratings for degrees of difficulty.
Look for more details on Blowout events and other campaign components in the coming days and weeks, and check in periodically at http://www.greathurricaneblowout.org. Also, follow the Blowout (@ghblowout) on Twitter.
The Tallahassee, FL-based Federal Alliance for Safe Homes, Inc. (FLASH), a 501(c)3 nonprofit organization is the country’s leading consumer advocate for strengthening homes and safeguarding families from natural and manmade disasters. FLASH collaborates with more than 100 innovative and diverse partners that share its vision of making America a more disaster-resistant nation, including BASF, the Federal Emergency Management Agency, Florida Division of Emergency Management, The Home Depot, International Code Council, Kohler, National Weather Service, Renaissance Reinsurance, Simpson Strong-Tie, State Farm, USAA, and WeatherPredict Consulting, Inc. In 2008, FLASH opened the interactive weather experience: StormStruck: A Tale of Two Homes® at INNOVENTIONS at Epcot® at the Walt Disney World® Resort. To learn more about FLASH and gain access to its free consumer resources, visit http://www.flash.org or call (877) 221-SAFE (7233).
About Kohler Power Systems
Kohler Power Systems is a division of Kohler Co., and provides complete power systems, including generators (residential, industrial, mobile and marine), automatic transfer switches, switchgear, monitoring controls, and accessories for emergency, prime power and energy-management applications. Kohler Power Systems has delivered energy solutions for markets worldwide since 1920. For more information, visit http://www.kohlerpower.com.
About State Farm®
State Farm insures more cars and homes than any other insurer in the U.S., is the leading insurer of watercraft, and is also a leading insurer in Canada. Its 17,800 agents and more than 66,000 employees serve 81 million policies and accounts -- more than 79 million auto, fire, life and health policies in the United States and Canada, and nearly 2 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 34 on the Fortune 500 list of largest companies. For more information, visit http://www.statefarm.com.
About National VOAD
National VOAD was founded in 1970 in response to the challenges many disaster organizations experienced following Hurricane Camille, which hit the Gulf Coast in August 1969. Today, National VOAD is a leader and voice for the nonprofit organizations and volunteers that work in all phases of disaster—preparedness, response, relief, recovery, and mitigation. National VOAD is the primary point of contact for voluntary organization in the National Response Coordination Center (at FEMA headquarters) and is a signatory to the National Response Plan. For more information, visit http://www.nvoad.org.