Los Angeles, CA (PRWEB) April 20, 2011
Back in 2007, TotalBeauty.com launched with the goal of delivering the best unbiased expert beauty advice to women. Today, just four years later, millions of women rely on them each month for hair, makeup, skincare and body care advice.
Now it's time to break further ground -- and truly live up to their name of being a total beauty destination.
Last week TotalBeauty.com launched its new health, diet and fitness content channels. In them, readers can expect the same smart, fun, useful content TotalBeauty.com is known for -- but now covering all the topics that truly affect how beautiful a woman looks and feels, including:
Healthier food and beverage choices
"How beautiful a woman feels isn't just about whether her hair looks perfect," says Beth Mayall-Traglia, Editor in Chief. "The majority of us feel the most beautiful when we're strong and fit, or when we're feeling truly healthy."
"Plus, our readers are telling us that, while a number of great health sites exist, most tend to cover topics from a medical perspective rather than a beauty perspective," says Mayall-Traglia. "We're serving up bite-sized health service that can fit into a normal woman's life, and help her look and feel more beautiful."
Whether it's finding out the best diet for your age, the best birth control for your needs, or discovering stress-reducing stretches you can do at your desk, the Total Beauty reader will get answers she can trust in the new health and wellness sections.
About Total Beauty Media, Inc.
Founded in 2007 and venture-backed, Total Beauty Media, Inc. operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features hundreds of thousands of user-generated reviews spanning more than 45,000 products, including most known prestige, mass-market, salon and spa products. In addition, the site publishes daily editorial coverage of beauty news and trends, including TotalBeauty.com TV -- its immense library of beauty how-to videos. TotalBeauty.com and its network of beauty bloggers and women-focused sites (BeautyRiot.com and LimeLife.com) collectively generate more than 12 million monthly unique visitors.