Hearst Media Services Bay Area Offers Small-Business Advice: How to Protect the Online Reputation of Your Business

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Helpful tips to respond to negative reviews, correct mistakes and encourage customer feedback.

With online review sites, misinformation can spread quickly

These tips will help small-business owners discover ways to repair their reputation and turn unhappy former customers into promoters of their businesses.

As part of its ongoing efforts to assist the Bay Area business community in effectively digital marketing of their products and services, Hearst Media Services Bay Area has released an article outlining five tips to protect the online reputation of their business.

Hearst Media Services Bay Area has released the feature to assist small- and medium-sized businesses create strong customer relationships and navigate the trouble spots of online reviews and commentary. The article details how business owners should respond to negative feedback, how they can tactfully correct misinformation and how they can create a friendly and productive conversation with customers using online review sites.

“With online review sites, every customer can become a potential critic for a small-business owner,” said Kris Loberg, Director of Business Marketing for Hearst Media Services Bay Area. “These tips will help small-business owners discover ways to repair their reputation and turn unhappy former customers into promoters of their businesses.”

Hearst Media Services Bay Area maintains an online library of articles written to help business owners understand an increasingly complex marketing world and get the most ROI on their marketing dollars. These articles are free and available to all businesses.

This and other articles can be found at: http://www.sfgate.com/chronicle/adsite/wp_reputation.html

About Hearst Media Services/Bay Area
In addition to the vast resources of the San Francisco Chronicle and SFGate.com, Hearst Media Services Bay Area provides every thing from social media campaigns to search engine marketing to direct mail and e-mail advertising. Whether targeting customers based on behavior, demographics and geography or using the broad reach of Hearst Media Services products to reach 1.8 million Bay Area adults each week, advertisers can find all their marketing solutions in one, easy-to-implement source.

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