PlanetDo.com Unites A World That Can't Sit Still

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New social networking and shopping comparison site for the outdoor active market.

It's a Hucking Off Point.

Is it too optimistic to think that a little startup based in the land of the Sundance Film Festival can cash in on a multi-billion-dollar global market untapped by social media? Park City, Utah-based PlanetDo.com doesn’t think so.

In fact, the whole time this team has been busy building the first active outdoor social network and shopping site dedicated to anyone who likes to Get Outdoors and Do, they’ve been wondering why nobody else thought of it—and they’re racing to get there before anyone else who might.

Free to users, PlanetDo’s advertising-based revenue model is unique. Advertising is designed to be (a) welcome by the users and (b) relevant to their specific interests. Unlike the often incidental advertising model seen on some of the more well known social sites, Planetdo’s advertising is intended as an integral and useful part of the user experience.

The idea for this dedicated social media platform was born when founder and CEO Kevin Kotzian became hooked on skiing. A Michigan native, his local opportunities were limited. After traveling the globe in search of the best alpine experience, Kevin finally landed on Utah. Bonus: the area’s all-season, multi-sport complexion. Kevin is an entrepreneur with another successful business to his credit—one that a NDA prevents him from discussing. Ultimately, he realized a comprehensive social media platform could connect like-minded doers across the active outdoor spectrum, and offer a shortcut to the kinds of answers he spent many years and thousands of dollars seeking for himself.

Billing itself as a “hucking off point,” PlanetDo has been quietly luring beta testers since last fall. Additionally, PlanetDo’s six-wheeled behemoth, a former Swiss military Pinzgauer, has been appearing at events around the west, introducing Planetdo to those in attendance. And Planetdo’s TV crew has been covering active outdoor events with its own special, twisted perspective. They’ve also been grabbing the odd “Scar Story” along the way. (Look on the site for the video describing Nordic Combined Olympic Gold Medalist Billy Demong’s most memorable face plant.)

PlanetDo includes a vibrant social media interface, a reviews section for gear news and reviews written by users, the first ever comparison shopping engine for finding the best prices on active outdoor gear, and a robust entertainment section called DoVision. PlanetDo’s ultimate goal: becoming an economic engine for the active outdoor industry while Uniting A World That Can’t Sit Still. Learn more at http://www.planetdo.com.

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Rachna Jain

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