Redwood Shores, Calif. (PRWEB) April 21, 2011
Blekko, the new search engine that uses human curation to eliminate spam from search results, announced today that it has made search even more social with the integration of Facebook Comments to its search results pages.
Blekko’s integration of Facebook Comments is revolutionizing the way people search by merging trusted search results with the growing trend of sharing breaking news, opinions, insight and updates through social comments continuously and in real-time. With this integration, people who login to blekko with Facebook can use Facebook Comments to communicate directly with their friends when searching for information.
Now when searching on blekko, the results page will combine the best quality results from the Web with the top related comments that the individual’s friends and social network have posted. Additionally, people who use blekko can choose to add the slashtag “/facebook” to any search query and see all results from their entire Facebook news stream.
“The Web is increasingly a social experience and search has got to get more social too,” said, Rich Skrenta, CEO of blekko. “Integrating Facebook Comments brings the social graph and social commentary right to the results page. Because what your friend says about information is as important as any expert’s advice could ever be.”
Earlier this year, blekko announced it leveraged Facebook Likes as a way to help create a more trusted and social search experience. People who login to blekko with Facebook can see whether or not their Facebook friends Like particular search results or can choose to search only sites that are Liked by friends.
Blekko launched in November promising to create a new kind of search experience that would enlist human editors in its effort to eliminate spam and personalize search. Since then, the company has taken dramatic steps to clean up the swampy Web and change the search experience.
Blekko was founded in 2007 to pursue innovation in search. The company has raised $24 million since its founding in 2007 from US Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. Blekko has 25 employees, including former Google and Yahoo! Search engineers.
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