EmPower Research Launches Social Media-based Index On Moms’ Purchase Intention

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Launch of a path-breaking social media-based monthly index that provides marketers insights about moms’ intention to purchase for a given product category and associated brands.

EmPower Research today announced the launch of its path-breaking social media-based monthly index that provides marketers insights about moms’ intention to purchase for a given product category and associated brands.

Unlike other awareness-driven indices and trackers, EmPower Research’s Mom Index for Purchase Intention connects brand awareness to purchase intent, which improves visibility on actual sales and return of marketing investments (RoI) for marketers.

Debjani Deb, Managing Partner said, “Moms as a segment has always been of interest to marketers because of their huge influence on purchase decisions. We see that moms are very active in the social media channels, discussing a wide range of topics, products and brands. EmPower Research’s mom index helps marketers understand this segment better, while embracing new media for consumer insights.”

Research indicates that in the U.S. alone, adult female Internet users with children are estimated to reach a figure of 36.1 million by 2013. “Listening and learning from social media conversations of moms provides access to unsolicited feedback. Our proprietary methodologies driven by experience in social media research enable us to connect brand awareness to purchase intent. This makes our index special, and very different from what the market has to offer.” said Nazim Fazlani, Director – Media and Consumer Insights.

About EmPower Research
EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perception and needs, empowering them to service better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement.

Media Contact
Sanjay Kirimanjeshwar
Senior Manager – Marketing and Communications
ksanjay(at)empowerresearch(dot)com

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Sanjay Kirimanjeshwar
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