New Recycled Planner Pages from Day-Timer Offers Consumers Whiter, Smoother Eco-Friendly Choice

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Day-Timer raises the bar on bright-white recycled planning products, makes being socially-conscious an easy choice for customers

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We felt it was our responsibility to give customers a better choice -- a recycled product they can actually use with confidence in professional settings.

In recognition of Earth Day, Day-Timer announces a new level of high-quality performance planning products that are both earth-friendly and suitable for professional use.

The trusted leader in time management solutions now offers Premium White 90% Recycled Planning Paper.

"We felt it was our responsibility to give customers a better choice -- a recycled product they can actually use with confidence in professional settings," said Martha Curren, Day-Timer General Manager, adding that the product received resounding approval (more than 90%) of more than a thousand customers who pre-tested it.

"Day-Timer took that as a go-ahead. With this new higher-quality paper we are truly offering a customer driven, socially-conscious product."

Day-Timer has effectively surpassed the grainy or pale colored paper that is commonly associated with recycled paper products. Day-Timer's Premium White 90% Recycled Refill Paper outperforms other recycled refill papers in the market three key ways:

  •     Whiter: it's bright and uniformly white, so your notes pop right off the page
  •     Heavier: thick, hearty paper helps prevent ink bleed-through
  •     Smoother: no bumps, chips or stray fibers – it's a quality you can truly feel

No other planning products give customers a better reason to choose recycled paper. And to start planning.

Unique paper manufacturing processes produce a premium 90% recycled paper made from 30% post-consumer materials – like discarded mail and office waste -- and 60% pre-consumer materials – such as unused or mislabeled product packaging, un-mailed magazines, and other paper scrap from printing and manufacturing sites.

The fiber used for the 10% virgin content of the paper is sustainably grown and responsibly harvested before the paper arrives at Day-Timer's Pennsylvania facility, which has been awarded Sustainable Forestry Initiative (SFI) Chain-of-Custody Certification.

Premium White 90% Recycled Refill Paper is available now for order on refills starting with July 2011 start dates, as well as note and accessory pages. To order, visit the Day-Timer website today at http://www.Daytimer.com.

About Day-Timer:
Day-Timer is the most recognized name in personal productivity and organization. Incorporating proven time management principles, Day-Timer helps individuals achieve their personal and professional goals, prioritize the activities that matter most, and balance their work-life commitments.
Website: Daytimer.com (http://www.daytimer.com/)

Contact Information
Jeff Doubek
Day-Timer Spokesperson
jeff.doubek(at)daytimer(dot)com
610-530-6506

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Jeff Doubek
jeff.doubek@daytimer.com
262-949-1309
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