I look at doctors’ websites every day. Most say their website isn’t “working” for them.
New Albany, IN (PRWEB) April 28, 2011
Mistakes cost money. Marketing mistakes can cost thousands, if not tens of thousands of dollars, and most doctors don’t even realize it. Correcting them can not only save an advertising budget, but bring in more new patients. That’s the premise of Colin Receveur’s new book written specifically for doctors, 6 Biggest Mistakes Doctors Make With Their Web Marketing.
Colin Receveur, CEO and founder of SmartBox Web Marketing, has just authored this new book to help doctors market their practice on the internet. Citing the experience of many doctors he has consulted with, Receveur demonstrates the web is where all doctors need to be, and that it can be a boom for business – but it needs the right approach.
“I look at doctors’ websites every day. Most say their website isn’t 'working' for them. What I’ve found is common to most; they have approached the web with the same ‘feel good’ message as their colleagues and have expected the public to bust down their doors,” says Receveur. “That is not what the internet audience is looking for. They are searching looking for answers on how you can help them. They don't care about your office, your bio, your staff, or your credentials. They need to see you as the expert, and be compelled to pick up the phone and call.”
6 Biggest Mistakes Doctors Make With Their Web Marketing covers the different ways a doctor can build a web presence that will generate a steady stream of new patients every month. The book is not just about the message of the website content, however. Receveur goes on to cover the basics of of setting up a site correctly so that local people searching for a doctor with a niche or specialty will be connected through the search engines. “There are more patients out there looking for doctors and specialties on the internet every day than most realize,” Receveur is quick to prove through his book. “Connecting the two, patients and doctors, is rarely taken to the necessary next level. There is an art to achieving this.”
The book is also quick to point out that while clicks on a website are great as a first step in the marketing process, calls to a doctor’s office for an appointment should be the main “job” of a website. This is, after all, what actually puts revenue on the books.
“Another huge problem for most doctors, and one they are frustrated with all the time: Knowing exactly how their web marketing is working and how it may or may not be causing many to call their office. It is very possible to know exactly how advertising is paying off if certain techniques are in place, saving them time and money.”
Colin Receveur works with doctors in marketing their practices. He has proven that with the right elements in place doctors can enjoy more new patient traffic. His book, 6 Biggest Mistakes Doctors Make With Their Web Marketing, drawn on his experience with doctors from everywhere in the U.S. and from the smallest towns to the largest cities, can be found on his firm’s website: http://link.smartboxweb.com/books.
“Mistakes in marketing do not just effect the advertising budget,” says Receveur, “they cost in patient numbers as well.”
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