Blue Water Media Cooks Up New Website for Kitchen Equipment Provider, Alto Hartley

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The Visual Redesign Drives Traffic and Improves Overall Site Usability for Alto Hartley

Food service equipment company, Alto Hartley, just launched a new website,, designed by Washington DC web design firm, Blue Water Media. The redesign boosts the site’s visual appeal and ease of use, helping Alto Hartley better drive prospective customers to contact them for an estimate, lean more about design services, or make a purchase. By creating a website that effectively showcases the company’s breadth and depth of expertise, Alto Hartley can better promote its food equipment services to the online world.

The new site is more aesthetically appealing and easy to use. A large image of a high-tech kitchen gives the homepage a professional yet cutting edge feel, which is complimented by the consistent black, gray, and maroon color scheme. The homepage content is informative without being cluttered or visually overwhelming, and is broken down into two categories, ‘Who We Are’ and ‘What We Do’. Additionally, well placed calls to action encourage users to engage with the site, and either ‘Contact us for an Estimate’ or ‘View Our Projects’ and make it easy to for potential customers to find desired information.

As a result of the redesign, Alto Hartley will be able to better market their commercial kitchen equipment and installation services to their target audience of restaurants, clubs, institutions, contractors, and hotels, making the process of opening a new restaurant more pleasant and profitable for all involved.

About Alto Hartley
Alto-Hartley helps clients make the best possible use of their commercial food-preparation and storage space to achieve the greatest functionality and value from their facilities. Working with clients, they apply their extensive product knowledge, project management experience, and design/build/installation expertise to get the job done – and get it done right. Alto Hartley offers end-to-end services to clients – from drafting designs based on the client's concepts or their our understanding of the client's needs, to procuring the right equipment, to installing equipment, through ensuring client satisfaction with a job well done.

About Blue Water Media
Blue Water Media is an award-winning information technology, web design, and marketing interactive agency based in Washington, D.C. with offices in New York and San Francisco. Blue Water Media provides full lifecycle support for digital initiatives including custom web & software development, website design, hosting, 508 compliance and ongoing site maintenance for local and national clients. Leveraging cutting edge web design techniques, flexible open source software applications, emerging technologies, and integrated marketing campaigns, Blue Water Media offers a turnkey approach to attaining online success. For more information, please visit:

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Bridget Zingale
(202) 861-0000
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