Cool Green Science Nominated for Best Green Website in the 15th Annual Webby Awards

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Fans Can Vote Online to Help The Nature Conservancy Win Internet's Top Honor

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This Webby nomination is an honor, and it confirms that we’re reaching and inspiring our audiences on a variety of levels.

The Nature Conservancy announced today that its blog, Cool Green Science, has been nominated for Best Green Website in the 15th Annual Webby Awards.

Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international award honoring excellence on the Internet.

The Cool Green Science blog features Nature Conservancy staff and invited experts talking about conservation issues of the moment—everything from migratory birds to coral reefs to rainforests to the intersection between humans and nature. Launched in 2008, the blog has quickly become a leading online resource for green living tips, in-depth scientific perspectives and smart debate about important conservation topics.

“Our goal with Cool Green Science is to engage a global community of people who are passionate about protecting nature,” explained Geof Rochester, The Nature Conservancy’s chief marketing officer. “This Webby nomination is an honor, and it confirms that we’re reaching and inspiring our audiences on a variety of levels.”

The Nature Conservancy is no stranger to the Webbys. In 2009 its website, nature.org, won two Webby Awards for Best Charitable Non-Profit Organization website and for the People's Voice Award in the same category.

As a nominee, the Conservancy is also eligible to win a Webby People's Voice Award, which is voted online by the global Web community. From now until April 28th, Conservancy fans can cast their votes in The Webby People's Voice Awards at http://webby.aol.com/media_types/web?focused_on_category=954

Winners will be announced on May 3, 2011 and honored at a star-studded ceremony in New York City on June 13th where they will have an opportunity to deliver one of the Webby's famous five-word speeches with the world. Past Webby Award winners - and their speeches - include Al Gore ("Please don't recount this vote."), Stephen Colbert ("Me. Me. Me. Me. Me."), and Michel Gondry ("Keyboards are full of germs.")

The Webby Awards is presented by the International Academy of Digital Arts and Sciences, a 750-person judging academy whose members include Internet co-inventor Vinton Cerf, R/GA's Chief Bob Greenberg, "Simpson's" creator Matt Groening, Arianna Huffington, Harvey Weinstein and more.

About The Nature Conservancy:
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. The Conservancy and its more than 1 million members have protected more than 120 million acres worldwide. Visit The Nature Conservancy on the Web at http://www.nature.org and at its blog, Cool Green Science.

About The Webby Awards:
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

The 14th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states and generated over 750 million media impressions worldwide.

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