SpyderLynk Founder to Present Views at Mobile Marketing Strategies Summit and Digital Hollywood

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SpyderLynk's Nicole Skogg will discuss how branded QR codes are driving mobile and social connections between major brands and consumers

Nicole Skogg, founder and CEO of SpyderLynk

Nicole Skogg, founder and CEO of SpyderLynk

Mobile marketing barcode technology allows brands to create more sophisticated connections with consumers and is also emerging as an innovative new tool for driving social connections.

SpyderLynk, a leading marketing technology company and creator of the SnapTag™, a logo-centric 2D mobile barcode, announced today that Nicole Skogg, SpyderLynk Founder and CEO, will share her insights at two leading technology conferences:

Event: Global Strategic Management Institute’s Mobile Marketing Strategies Summit – San Francisco, CA
Date: Thursday, April 28, 2011, 2 p.m. – 2:45 p.m. ET
Topic: Unlocking the Mobile Connection with Consumers - Best Practices for Marketing with Mobile Barcodes

Event: Digital Hollywood – Santa Monica, CA
Date: Thursday, May 5, 2011, 12:50 p.m. - 2:00 p.m. ET
Topic: Social Media, Brands and Target Markets: Capturing and Transforming Millions of Users in
Communities, Content, Conversation and Commerce

“I am delighted to share the podium at these leading conferences where the best minds in digital and mobile technology will be sharing their knowledge,” said Skogg. “Brands continue to seek ways to create and sustain ongoing, personal and interactive dialogue with consumers. Mobile marketing barcode technology allows brands to create more sophisticated connections with consumers and is also emerging as an innovative new tool for driving social connections. Attendees of these two sessions should expect compelling insights and a lively discussion on what works and what doesn’t work in the world of mobile marketing and using 2D mobile barcodes for driving social networking.”

To arrange an interview with SpyderLynk, please contact public relations at the numbers listed below.

About SpyderLynk
SpyderLynk activates branding to drive marketing results. Leveraging innovations in mobile, image analysis and database analytics, SpyderLynk created the SnapTag™, the only logo-centric 2d mobile barcode in the marketplace today. SnapTag technology turns brand logos, featured on any type of packaging, advertising, signage or screens, into interactive marketing tools. Consumers with smart or standard camera phones can snap and send a picture of a SnapTag to instantly access offers, content, promotions, and information. SpyderLynk’s proven solution enables brand marketers to drive and measure consumer engagements through mass media while providing sophisticated analytics on consumer behavior, campaign and media impact information.

Leading brands such as Coke Zero, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota, Bud Light and others are using SpyderLynk’s pioneering technology to engage consumers and accelerate consumer purchasing decisions. Based in Denver, Colorado, SpyderLynk was founded in 2006 and can be found online at http://www.spyderlynk.com.

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