Merchandising Hero: The BROADMOOR Increases Bookings 25% through Visual Merchandising

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Hotels Apply Online Visual Merchandising Best Practices to Tell their Stories Online, Stand Out and Capture More Bookings.

VFM Leonardo

With so much shopping, comparing and competition online, we need to ensure that our property stands out and gives travel shoppers as much information as possible and quickly.

VFM Leonardo displays hotel visuals to millions of online travel shoppers each month. Hotels are increasingly turning to online visual merchandising best practices and the VBrochure Online Merchandising System to tell their stories online, stand out, and capture more bookings.

The number of hotels using VBrochure increased 256% in 2010 and continues to rise in 2011. These customers report increases in bookings ranging from 25 - 30%. The BROADMOOR Hotel, award-winning five star resort inColorado Springs, is one VBrochure customer that is recognized by VFM Leonardo as a Merchandising Hero for executing a five star online merchandising strategy.

Behind The BROADMOOR Hotel’s online merchandising strategy, aimed at targeting and convert more leisure travelers using video on social media, online travel agencies, review sites, is Marketing Manager, Story Kirshman.

“With so much shopping, comparing and competition online, we need to ensure that our property stands out and gives travel shoppers as much information as possible and quickly. We chose VBrochure Ultra Premium because it enables us to target leisure travelers and provide them with relevant, rich content that inspires them to book their vacation with us,” stated Kirshman.

In a very short time, The BROADMOOR has experienced great success with their VBrochure investment. “We have seen a 25% increase of online bookings this summer compared to last summer before we had VBrochure,” reported Kirshman.

About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals, review, travel editorial and major social media and video sharing sites. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and effectively reaches tens of millions of consumers monthly with over 1,000,000 visual images (photos, virtual tours and videos) on more than 30,000 travel and social media websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit http://www.vfmleonardo.com.

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Julie Vieth
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