Twenty percent of travelers will read online guest reviews of a hotel before booking a reservation.
Atlanta, GA (PRWEB) April 25, 2011
Booking travel itineraries, from airline tickets and room reservations to cruises and wine tours has never been easier. Faced with a number of sites that allow you to build your vacation, however, can sometimes be overwhelming and lead to “analysis paralysis”. More and more travelers are looking to online reviews before finalizing their plans. In fact, eighty-four percent of consumers consult an online review before purchasing a product or service. According to one recent study, online reviews are considered more reliable than old fashioned “word of mouth” reviews. DiscoverOurTown.com, the ultimate comprehensive local city guide, offers travel information on area attractions, events, shopping, and restaurant listings for towns across the United States.
“The travel industry has really embraced the experience of online customer reviews”, says DiscoverOurTown.com’s Tad Hunter. “Twenty percent of travelers will read online guest reviews of a hotel before booking a reservation.Our searchable database of restaurants, lodging and our attractions as well as the reviews posted by consumers and customers will make designing a one of a kind vacation easy and affordable. We look forward to providing a catalog of experiences for our users,” concluded Mr. Hunter.
DiscoverOurTown.com provides a comprehensive and searchable database of dining and lodging options as well as shopping, entertainment and local activities. To read or post a review, the user simply needs to click on the “more” link under the description, where they can read past reviews or post their own. The online reviews provide feedback you might not find at the concierge’s desk or in the local visitors guide. Getting feedback on restaurant “extras”, like service, wait times, children’s menus and ability to accommodate special diets, like wheat/gluten or dairy free or vegetarian, can change a dining experience from good to great! Posters also post tips about the best time to dine, where to find coupons and discounts and how to squeeze in a manicure or massage. The searchable reviews also provides up to the minute information about special events, attractions and cultural activities, like art galleries, theater, and museums.
Twenty percent of all travelers read an online guest review before booking a reservation, and almost a tenth of all travelers will write and post a review. Hotels have used these reviews to their advantage, assuming that consumers making an informed choice will have a better experience. There is some evidence to suggest they are right. Online review writers are more than forty percent more likely to return to a property. “Online reviews allow guests to be better matched to their property”, continued Tad Hunter. “You are less likely to have a family with small children staying at a romantic bed and breakfast if they read online reviews first.”
DiscoverOurTown.com already makes it easy for travelers to create the perfect vacation. The site lets travelers review and compare room rates, benefit, amenities and menus before they commit to a purchase. Reading and posting reviews will help savvy travelers make the best decision for their stay.