Ranked #1 Industry-Friendly Real Estate Portal

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Independent study ranks #1 ahead of, Zillow, Trulia and others.

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The results of the Clareity Consulting study prove that understands and respects the requirements of the industry... and ultimately the agents connecting online with consumers., a division of Dominion Enterprises, was ranked the #1 industry-friendly real estate portal in an independent study published April 18, 2011 by respected industry leader Clareity Consulting. The paper, entitled “Syndication to Real Estate Portals: Problems and Solutions,” ranked #1 ahead of, Zillow, Trulia and others.

The study examined whether practices adopted by real estate portals were serving the best interests of real estate professionals, Multiple Listing Services and consumers. MLSs and brokers are increasingly expressing concerns about the misuse of their data being syndicated to real estate portals. While syndication provides increased exposure for listings, the paper indicated that some real estate portals use syndicated data in ways that do not necessarily benefit real estate professionals.

The real estate portals studied were evaluated on several different criteria, including data accuracy, respect for the intellectual property of brokers and MLSs, and efforts to ensure the listing pages serve the best interests of the brokers and MLSs. The study identified several methods used by publishers “that don’t always appear to be in the best interest of the consumer, or the real estate professional.” One of the more questionable methods reviewed in the paper was the practice of displaying multiple agents, competing with the primary listing agent, as contacts on the listing detail page, a method not offered by Clareity also suggested the industry pursue adoption of a Syndication Bill of Rights “to define a set of rules which would demand free carriage of brokers’ listings and free lead-generation.”

The sites included in the study were evaluated based on their avoidance of these practices that benefit the real estate portals at the expense of MLSs and brokers. Based on these criteria, ranked as the #1 “Industry-Friendly” real estate portal, ahead of, Zillow, and Trulia.

“The results of the Clareity Consulting study prove that understands and respects the requirements of the industry, the brokers originating the listings, the MLSs organizing and publishing the listing content, and ultimately the agents connecting online with consumers. We work hard to balance the needs and requirements of everyone involved.” said Jason Doyle, vice-president of “We believe strongly in the principles of running a website with the highest quality data, protecting the rights of content providers, and matching over 6 million monthly visitors directly with listing brokers and agents in their local markets.”

About, a division of Dominion Enterprises, is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Over 6 million consumers visit each month to search nearly 4 million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. provides premier advertising solutions for real estate professionals reaching active homebuyers and sellers. For more information, visit

About Dominion Enterprises
Dominion Enterprises is a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, CRM, website design and hosting, and data management services. The company has more than 40 market-leading websites reaching more than 17.6 million unique visitors monthly, and more than 280 magazines with a weekly circulation of 2.4 million. Headquartered in Norfolk, Va., the company has 4,900 employees in more than 186 offices nationwide. For more information, visit


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Patty McNease
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