Louisiana Legislators Issued Fitness Challenge

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Lt. Governor Jay Dardenne Challenges Legislators, Highlights Benefits of Louisiana Seafood

Lt. Gov. Jay Dardenne is calling on Louisiana lawmakers to support the state's seafood industry by challenging House and Senate members to see which group can lose the most weight during this year's legislative session. "Dietary guidelines suggest that Americans should increase the amount of seafood they consume," Dardenne said. "Louisiana is home to the world's best seafood. By embracing this food source, lawmakers can improve their fitness while also supporting a vital Louisiana industry at the same time."

Dardenne's challenge is part of the Louisiana Seafood Fitness Challenge that began in March. Organized by the Louisiana Seafood Promotion and Marketing Board, the campaign promotes the healthiness of the state's seafood harvest. Details on joining the Fitness Challenge, including healthy recipes made with genuine Louisiana seafood are available at http://www.LouisianaSeafoodCelebration.com.

Participants sign a pledge in which they agree to incorporate Louisiana seafood into a healthier lifestyle and track their progress for 90 days. At the end of the challenge, participants will submit an essay of no more than 400 words, describing their changes and improvements. Judges will choose a male and female grand-prize winner, both of whom will be named on Jan. 1, 2012. Each winner receives a prize package worth $2,500, including a free trip to Harrah's Las Vegas Hotel.

Ewell Smith, executive director of the Louisiana Seafood Board, said that while the Fitness Challenge promises lots of fun, the industry hopes to demonstrate the numerous ways of preparing great tasting and healthy recipes featuring genuine Louisiana seafood."Seafood is one of the best sources of protein available," Smith said. "We're lucky to live in a state with one the world's most abundant and varied supplies."

Louisiana Seafood Celebration partners include Associated Grocers, BlueCross BlueShield of Louisiana, Holly Clegg, Harrah's, Louisiana Cookin', Louisiana Dietetic Association, Louisiana Restaurant Association, LSU AgCenter, New Orleans Hornets, New Orleans Living Magazine, Ochsner Health System, Rouses Supermarkets and Winn-Dixie.

Created by the state government in 1984, the Louisiana Seafood Promotion & Marketing Board supports Louisiana's commercial fisheries industry through a variety of efforts. More information about the board is available at http://www.LouisianaSeafood.com.


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Richard Shea
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