New Global Survey Identifies Communication Gap Between Health Care Professionals and Parents on Early Childhood Nutrition

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Key Findings from Pfizer Nutrition’s NOURISH Survey

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New findings from the NOURISH (KNOwledge, UndeRstanding & InsightS Into CHild Nutrition) Survey reveal that nearly half (47 percent) of health care professionals (HCPs) surveyed globally believe that most parents of children they see still do not fully understand the long-term impact of early nutrition.(1) Despite regular dialogue with parents about an optimal balance of nutrients during their child’s first five years of life, HCPs reported that when it comes to feeding and nutrition, less than one-fifth (17 percent) of parents are “very concerned” about ensuring their child is getting the right balance of nutrients that they need.(1) The NOURISH Survey also revealed an opportunity to provide parents with additional guidance and education about healthy growth and appropriate feeding practices for infants and young children.(2)

For more information about the NOURISH Survey, please visit http://www.NOURISHSurvey.com.

Globally, in 2010 around 43 million children under the age of five were overweight.(3) Proper nutrition means getting an optimal balance of nutrients; however too much of certain nutrients – even those that are important for a child’s development – can negatively affect long-term health outcomes. Over-nutrition, or the over-consumption of certain foods or food components, may contribute to such chronic diseases as heart disease, stroke, diabetes and cancer.(4)

The NOURISH Survey, conducted by Pfizer Nutrition, identified physician beliefs and opinions about the importance of balanced nutrition and potential gaps in parental understanding. The survey also aimed to help identify the global need for professional education regarding appropriate balance of nutrition for optimal growth and development of infants and young children. The survey was conducted in 12 countries across four regions: Europe, Latin America, the Middle East and Asia-Pacific. A total of 1,203 HCPs were surveyed between September and November, 2010.

“There is a strong need for increased communication, as well as further education to improve understanding about the right nutrition practices for children,” said Patricia A. DeRusso, MD, Chief Medical Officer, Vice President, Pfizer Nutrition.

Breast milk is best for babies. Good maternal nutrition is important for preparation and maintenance of breast-feeding. Introducing partial bottle-feeding could negatively affect breast-feeding and reversing a decision not to breast-feed is difficult. Professional advice should be followed on infant feeding.

REFERENCES

(1) Braun Research. 2010 NOURISH (KNOwledge, UndeRstanding & InsightS Into CHild Nutrition) Survey – Global Results. 2010.
(2) Data on file, Pfizer Nutrition (HCP Topline Global Report). December 21, 2010.
(3) World Health Organization. Obesity and Overweight. World Health Organization: Geneva, Switzerland. March 2011. http://www.who.int/mediacentre/factsheets/fs311/en/index.html.
(4) World Health Organization. WHO Child Growth Standards: What is the double burden of malnutrition? World Health Organization: Geneva, Switzerland. 2010; 2 pp.

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Rick Goulart
Pfizer Media Relations
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