Packaging isn't just for products. It's essential for service professionals to package themselves, their services, and their business if they want to be successful
San Diego, California (PRWEB) April 27, 2011
That’s exactly what Package U (short for Package University) promises. This online school is being billed as “Business School for Coaches and Consultants” and offers a yearlong curriculum designed to teach service professionals how to package themselves, their services, and their business. Tuition is $19 per month for 12 months, or for a limited time, Charter Membership is available for $97 for the entire year at http://www.PackageU.com.
Package U was created by Debbie LaChusa, a 26-year business and marketing veteran with a degree in business/marketing and 13 years of experience running her own successful service-based businesses.
“After mentoring service professionals for the past six years, most of whom are following a passion and starting a second career, I’ve discovered that too often they get caught up learning tactical solutions such as how to use social media for marketing or how to make money by teaching teleseminars or publishing a book, yet they don’t have a solid, strategically designed business and marketing foundation in place,” explained LaChusa
According to LaChusa, without a solid business foundation, these tactics may work in the short-term, but they’re not the key to long-term success. Yet she acknowledges it isn’t practical for most people starting a second career to spend four years and tens of thousands of dollars attending traditional business school.
“Business school was valuable, but it’s very different running a small service-based business. I’ve had to adapt what I learned in college and in the corporate world to make it work in my own business. I wanted to offer a solution that delivers what service professionals need to know, and is quick, convenient, and inexpensive,” added LaChusa.
Package U consists of 12 lessons all designed to teach service professionals how to effectively package themselves, their services and their business. Lessons are taught by LaChusa and delivered monthly, through an online virtual campus. Students learn through video instruction, audio recordings, handouts, worksheets, and quizzes. After completing all 12 units of study, students receive a certificate of completion and a Package U graduate seal they may use on their website or marketing. Package U lessons may be accessed online, 24/7, making it convenient for busy, working professionals.
Courses offered at Package U include:
1. Identifying Your Niche and Ideal Clients
2. Program and Service Design
3. Business Design
4. Marketing Message Design
5. Marketing Plan Design
6. How to Price and Sell
7. Designing Your Personal Brand
8. Leveraging the Internet
9. Managing Your Business Finances
10. Business and Legal Matters
11. Retaining Clients
12. The Entrepreneur’s Mindset
Package U (http://www.PackageU.com) was developed by Debbie LaChusa, The Business Stylist™. LaChusa is a business and branding specialist whose focus is on making over businesses that aren't living up to their full potential, and helping business owners design a business, brand, and marketing that "fit" them perfectly. She offers a variety of business design and marketing programs for service professionals, including her Free Business Makeover Kit (available at http://www.TheBizStylist.com), Package U, Brandtabulous YOU!, the Personalized Business Makeover, and the Ultimate Business Makeover. You can learn more at http://www.DebbieLaChusa.com.