LeadingAge Embraces Audience Engagement Technology to Drive Exhibitor Success

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MarketArt and LeadingAge Partner to Implement ADX Audience Development and Engagement Platform

New-media event marketing platform for Trade Shows and Events to increase attendance and increase event revenue

Audience Development and Engagement Platform for Event Marketing

“We value our exhibitors as providers of knowledge and services to our members and are investing in this technology to help exhibitors better serve our members.”

MarketArt, Inc. announced today that LeadingAge is implementing the newly-released Audience Development platform, named ADX, for its 50th anniversary conference in October.

When used in conjunction with MarketArt’s You Are Here platform - which LeadingAge has deployed for the last three years - ADX provides tremendous informational value to attendees and offers exhibitors the ability to market their participation in the Annual Meeting before, during and after the event, linking them directly with the LeadingAge brand.

“We are especially interested in providing our exhibitors with technologies, tools and techniques to increase their ROI,” stated Sharon Sullivan, LeadingAge vice president of conference services. “We value our exhibitors as providers of knowledge and services to our members and are investing in this technology to help exhibitors better serve our members.”

ADX provides all exhibitors their own “dashboard for success” at an event, with easy-to-use marketing tools such as custom messaging, email campaigning and social media - all with a focus on connecting them with buyers to increase their ROI.

“With ADX, LeadingAge exhibitors will now have powerful event marketing tools to drive their own business and, overall, gain more value from being part of the event.” said Rob Hamlin, CEO of MarketArt. More than ever, today’s clients require systems that increase attendee networking, improve exhibitor interaction and add value for all involved. ADX brings that all together in one package.”

About LeadingAge
LeadingAge is an association of 5,400 not-for-profit organizations dedicated to expanding the world of possibilities for aging. We advance policies, promote practices and conduct research that supports, enables and empowers people to live fully as they age.

About MarketArt
MarketArt is a event marketing technology company that provides Audience Engagement and Event Technology solutions to the conference and events industry with its You Are Here and ADX software platforms. Both product suites give clients the ability to increase attendance, drive exhibitor recruitment, increase retention, and generate new revenues through increased registration, digital-media sponsorships and advertising.

You Are Here integrates web, mobile and the event floor by providing interactive maps, searches, directories, wayfinding and digital sponsorships to enhance the attendee and exhibitor experience and increase the value of an event.

ADX combines all the aspects of You Are Here technology with an Audience Development toolkit that includes integrated social media, exhibitor and attendee viral marketing systems, along with built-in user interaction and participation aids. The ADX platform creates a seamless, engaging user experience, allowing event organizers to increase attendance, drive exhibitor recruitment and strengthen the retention of both.

The system can replace traditional printed materials and is significantly important to environmentally green shows.
Get insight into industry issues at MarketArt’s blog and follow X_Youarehere on Twitter.

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Suzanne Shutty
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