Noribachi Ushers in New Power Paradigm with Launch of regen, a Self-Powered Personal Electronics Company

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Noribachi forges a fresh and fearless self-powered personal electronics division: regen. Today regen officially joins the clean energy landscape as the premier provider of hybrid grid/solar electronics. regen launches with the release of its first products, the renu and renu.s personal solar panels. Merging an ultra-efficient PV panel with a high-performance battery, renu charges electronic devices without ever connecting to the grid. regen creates devices that are equal parts tool and art. regen turns consumers into ‘co-sumers:’ consumers that collaborate with nuanced design and control the way they power. regenliving.com

regen launches renu and renu.s personal solar panels

regen products are defined by their ability to break the cycle of mindless consumption and activate a new freedom - a bold articulation of exhilaration - in everyone who experiences them.

Noribachi forges a fresh and fearless self-powered personal electronics division: regen. Today regen officially joins the clean energy landscape as the premier provider of hybrid grid/solar electronics.

NORIBACHI'S NEW DIVISION REGEN SUBVERTS CURRENT POWER PARADIGM

Today, the buzzwords of yore, “sustainable,” “eco-friendly” and “green” are mired in a crisis of cliched impotence. Appropriated by any and all, the eco-revolution has reached a saturation point - finally every last inch of the mainstream consumer landscape has been green-washed.

Noribachi challenges the now meaningless bleat of sustainability by forging a fresh and fearless self-powered consumer electronics division: regen. Today regen officially joins the clean energy landscape as the premier provider of hybrid grid/solar electronics.

After a bold debut in 2009, which included winning the prestigious CES 2010 Award for Design and Engineering, regen pulled back in 2010. “We realized that where the rest of the world saw a butterfly, we still felt we had a caterpillar - a beautiful one, but a caterpillar nonetheless,” says Farzad Dibachi, Noribachi’s CEO. “In 2010, Noribachi took regen through an intense and rewarding incubation. We wanted to make sure that when regen re-entered the playing field it had something not only unique and sexy to show, but something profound and authentic as well. Something powerful enough to redefine the landscape of consumer electronics. Today we’re confident that we’ve achieved that.”

REGEN RELEASES RENU AND RENU.S PERSONAL SOLAR PANELS

regen today launches the renu personal solar panel. Merging an ultra-efficient PV panel with a high-performance battery, renu charges electronic devices without ever connecting to the grid. Five hours of direct sunlight provides renu with enough energy to completely replenish an iPhone battery three times.

renu’s simpler counterpart, the renu.s, retains all the power harvesting technology of renu except the battery, meaning that with renu.s devices charge in real time.

“regen answers a compelling call to change the way we interact with power and product today - which is essentially passive consumption,” says Celestyna Brożek, regen’s Head of Marketing. “regen subverts that paradigm by creating devices that are equal parts tool and art and elicit non-trivial engagement. regen turns consumers into ‘co-sumers:’ consumers that connect with nuanced design, contribute their own energy source and most importantly, control the way they power. regen products are defined by their ability to break the cycle of mindless consumption and activate a new freedom - a bold articulation of exhilaration - in everyone who experiences them.”

“Our design process is fearless - with the singular goal of perfectly defining the essence of the product,” says Joe Kendall, regen’s Chief Product Engineer. “regen will only release products with enough design integrity to prime them for iconic perpetuity.”

THE FUTURE OF REGEN IS THE FUTURE

With regen, Noribachi erects a new landscape for consumer electronics - vast and grid-free, all borders disappear. regen’s devices are not only indispensable but ineffable - keys to the future, secret semaphores steadily celebrating a new now, a new freedom, a new energy. regen brings power everywhere. “regen will always be a leader,” says Farzad Dibachi, “simply because we have no interest in following anything but our own intuition.”

Forthcoming products include the reverb, a free standing sculptural speaker with primal sound and the revu, the lodestar of lamps thriving as an objet d’art. with reverb and revu, light and sound are reinvented. the line forms here.

RENU AND RENU.S AVAILABILITY AND PRICING

speaking of lines, a limited number of renu first edition units are now available for purchase via invitation only. To request an invitation, visit regenliving.com. renu retails for $229; renu.s for $129. renu and renu.s are expected to be available for purchase in June 2011 through the regen website: regenliving.com.
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Celestyna Brożek
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