Club Med, the First and Original All-inclusive Operator, Celebrates Strong Sales for Summer 2011

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Club Med boasts 60+ years of experience in all-inclusive holidays: independent research confirm the appeal to UK consumers

Club Med, the upmarket resort operator and pioneer of the all-inclusive concept is celebrating a double-digit increase in sales at many of its European resorts for summer 2011. The results have been attributed in part, to the continued renaissance in all-inclusive holidays at the higher end of the market as holidaymakers seek to control their holiday budget.

UK visitors to the Club Med resorts of Beldi in Turkey were up 59 per cent, Da Balaia in Portugal up 54 per cent, Napitia, in Italy up 49 per cent, whilst Club Med Opio in Provence enjoyed a 26 per cent boost in UK guests. Club Med UK is confidently looking to the future and the figures demonstrate that consumers are continuing to enjoy the premium experience and exceptional value that an all-inclusive premium holiday with Club Med offers.

The figures are backed up by independent research commissioned on behalf of Club Med which demonstrates the shift towards all-inclusive luxury holidays. Two independent surveys undertaken by YouGov on behalf of Club Med UK in 2008 and 2010, both with a sample of more than 2,000 people across the UK provided a comprehensive snapshot of the purchasing decisions of UK travellers during the economic downturn. The surveys revealed that holidays continued to be ‘essential luxuries’, with Brits were seeking value for money, and minimum stress.

The first survey revealed that more than 80 per cent of all respondents viewed their holidays as their ‘most important luxury for 2009’, whilst almost 60 per cent (59 per cent) of Brits were set to spend the same amount or more holidays in 2011 than in 2010. Over 40 per cent of respondents asserted that going on an all-inclusive holiday was less stressful when compared booking flights and accommodation separately, suggesting that the all-inclusive package is the preferred option for British travellers.

Since pioneering all-inclusive holidays in the 1950s, with 200 tents on the island of Mallorca, Club Med has made a strategic move up market with a number of refurbishments and resorts renovations across the collection. Indeed, Club Med was the first holiday company to open a holiday resort in the small fishing port of Cancun, 40 years ago, and still boasts the best location. Since launching in 1950, Club Med has expanded to offer more than 80 resorts in far flung destinations, including world-class resorts in the Maldives, Mauritius, Dominican Republic, Mexico, Thailand, Malaysia and Bali.    

Nowadays, Club Med’s all-inclusive offering is one of the most outstanding on the market with gourmet cuisine, international and local drinks – including cocktails, snacks and ice-creams all at no additional charge. Club Med boasts all day kid’s clubs and sports including tuition such as golf, tennis, sailing and water-skiing – making it ideal for sports enthusiasts, whilst guests at Club Med’s five trident resorts benefit from Champagne and private transfers!

Laurent de Chorivit, Managing Director, Club Med UK said:
“An all-inclusive offering has been part of our DNA since we began life on the island of Mallorca in 1950. Club Med is the longest established all-inclusive operator and we been offering inclusive holidays for more than 60 years since pioneering the concept in 1950. We have seen a number of changes within the holiday market over the last 60 years and we have grown up and evolved with our clients. In 2004, we moved upmarket in line with consumer expectations and we are confident that we now offer the most exceptional premium all-inclusive holiday on the market. Many of our guests choose Club Med because we offer fantastic sports and activities within the resort, along with childcare facilities, coupled with exceptional food and wine. Club Med resorts are a great base for visitors to explore the best a destination has to offer on our Club Med Discovery Excursions. As we continue to welcome more British guests to Club Med, we continue to look at ways that we can innovate and evolve our premium all-inclusive offering for our valued guests and new visitors.”

Club Med was founded in 1950 by Gerard Blitz, the son of an Antwerp diamond merchant and water polo champion, who had been to the Olympic Club village in Corsica and came up with the concept of a holiday for people ‘developing a taste for living outdoors and physical training’. Blitz bought 200 tents and opened his first resort in Alcudia in Mallorca. During that first summer season, Club Med welcomed 2,300 guests, but had to turn down an additional 10,000 interested customers.

Club Med offers travellers all the elements of the perfect holiday; culture, comfort, escapism and gourmet cuisine. With their all-inclusive, upmarket product, Club Med make aspirational holidays available to all so whether guests want to explore the wonders of the Indian Ocean seabed on a diving holiday or take children on an active break to the Caribbean, Club Med is a great choice.

Club Med works alongside its partners and host destinations to act as a sustainable and responsible tour operator. The Club Méditerranée Foundation was established in 1978 as part of Club Med’s aim to protect the natural environment in which the resorts operate. In 2005, Club Med established its Sustainable Development Department - promoting sustainability within Club Med’s worldwide resorts. The department implements and communicates Club Med’s ongoing and proven contribution to local development through long-lasting relationships with host communities and countries.

For more information or reservations call 08453 67 67 67, log onto http://www.clubmed.co.uk or visit your local travel agent.

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James Marlowe
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