"Posting suggestions is a feature that is at the core of Breeze Social’s mission and something that competing solutions fail to deliver.” Jeremy Hunter, President, BlueTie, Inc.
Rochester, NY (PRWEB) April 27, 2011
Small and mid-sized businesses (SMB’s) are often intimidated by social media. Even with the available tools that simplify the various social networks and streamline the process of posting to these networks, the number one concern remains: “What the heck am I supposed to talk about?” Finally, there is a tool that answers this question for SMB’s each time they want to be active on the social web. Breeze Social’s posting suggestions does this by pulling in relevant news and information for users each time they log in and want to post to leading social media networks. The new feature is based on users’ company profile and unique interests and is powered by Parse.ly, a leading content aggregator that filters news and information from over 200,000 credible sources. With a constant stream of exciting and relevant information, Breeze Social has cleared the obstacle of not knowing what to talk about on the social web and has made it easy for SMB users to commit to daily, sustained social media activity. Posting suggestions is part of a joint feature release as Breeze Social’s new post scheduling functionality, which affords users the ability to schedule future social media activity in one sitting, was also released today. Breeze Social, launched in March, is the first and only social media marketing and management tool that shows businesses what to contribute on the social web that will bring value to their brand and drive more traffic.
“Once a business owner recognizes the value of being active in social media, and they’ve connected their business to the social web, the next hurdle they face is figuring out what to talk about that is both thought provoking and value adding to their customers’ experience. Not understanding what to talk about is a huge obstacle for SMB's considering a company blog, Facebook page or any other social media activity,” remarked Jeremy Hunter, President, BlueTie, Inc. in a statement. “We wanted to simplify the entire process of being successful in social media and are thrilled to offer our SMB users this new functionality. Posting suggestions is a feature that is at the core of Breeze Social’s mission and something that competing solutions fail to deliver.”
Breeze Social’s integration with Parse.ly pulls relevant news and information from over 200,000 sources into users’ Breeze Social application that is uniquely based on their company profile, specified industry, geographic locale, named competitors and other identified topics of interest. Moreover, Pares.ly organizes this tailored, user specific content in order of importance for even faster social media posting turnaround.
“Sifting through the fire-hose of content on the web can be extremely time-consuming and daunting for SMB's with limited resources. This is exactly why we're excited to partner with Breeze Social; we're going to drastically simplify the social web for their customers,” said Sachin Kamdar, CEO, Parse.ly. “With Parse.ly powering posting suggestions, Breeze Social users will have the best industry specific content to discuss with their social media constituents, regardless of their niche. Moreover, Breeze Social users will find an easier time gaining followers and building their customer base as they evolve into an authoritative source of reliable and relevant information.”
Breeze Social’s posting suggestions feature launch is coupled with the release of post scheduling, enabling users to schedule future pertinent and engaging social media posts in one sitting. Post scheduling edits and formats users’ composed social media contributions and posts these messages to leading social media networks at specified dates and times without users having to worry about logging back in to the application to administer their social media presence.
“Businesses and brands can expect more meaningful engagement with customers when they are bringing something of value to the conversation,” said Hunter. “By helping our users identify the topics that add value and simplifying the process of posting these messages to the social web, we’re enabling SMB’s to establish a significant social media presence with minimal effort and time commitment.”
About Breeze Social
Breeze Social helps businesses (SMBs) quickly engage, interact and influence the social web while providing measurable results that confirm return on their social media investment. With Breeze Social, SMB's have the ability to post to leading social media networks, see what's being said to and about them, engage their customers, and measure their impact all from one, intuitive interface and in less than ten minutes a day. Powered by BlueTie, a 12 year veteran in the hosted applications for SMBs space, Breeze Social leverages BlueTie’s industry leadership in scalable business applications to deliver a reliable value-adding solution. http://www.breezesocial.com
Parse.ly connects you with content you'll love. Our personalization platform understands a user's unique interests to personalize their experience on content sites across the web. We also provide site owners with in-depth, interest-level analytics about the intersection of their content and audience through Parse.ly Dash. Dash is a predicative, semantic analytics tool that not only tells you what has happened and is happening on your site, but also what will happen. Millions of readers already use our technology to explore and engage with content, and content providers are gaining insight about their content and audience like never before. http://www.parsely.com