New Book Offers Hands-On Approach to Sales Success

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Leading sales expert steers business professionals back to the basics

Michael D. Krause

“I wrote Sell or Sink—to give business professionals the basics of selling and to show them how to put the lessons to work to achieve their organization’s sales goals,” said Krause.

Sales guru Michael Krause believes that selling is like sailing—before a sailor ventures out to sea he knows the turn of the tide, the feel of his ship and has a path for his journey. With selling, business people must identify and understand their audience, identify their behaviors and know the fundamentals of selling.

In his new book, Sell or Sink: Strategies, Tactics and Tools Every Business Leader Must Know to Stay Afloat! (published by Authorhouse) Krause gives readers the strategies they need to steer their sales ship into a sea of profits and success.

“I wrote Sell or Sink—to give business professionals the basics of selling and to show them how to put the lessons to work to achieve their organization’s sales goals,” said Krause. “Without a basic understanding of selling strategies, you won’t sell productively and, ultimately, you and your organization will sink.”

Sell or Sink is a comprehensive business guide for beginning entrepreneurs and seasoned executives. Designed for readers to dive right in, the book offers both broad sales strategies and specific tactics providing an overall strategic sales planning process that can be tailored to any size business.

“So many other books provide a lofty strategy and leave it at that – there is no way for a reader to take what’s in the book and apply it directly to their situation and organization,” added Krause. “The book explains eight basic strategies and provides detailed help to move the plan from strategy into action.”

Peppered with expertise and anecdotes from real clients, Sell or Sink compels sales professionals to take stock of their sales knowledge, realign and engage. Taken from Krause’s hands-on approach to consulting, Sell or Sink is part workbook; requiring readers to answer specific questions designed to identify their strengths and weaknesses and make changes now to improve their sales success tomorrow.

About the author:
Mike Krause has spent more than twenty years in professional sales capacities, consistently achieving high levels of success in sales, management and training achieving more than $100 million in sales over the course of his career. He founded and owns Sales Sense Solutions, Inc. and consults businesses ranging from sole proprietorships to Fortune 500 companies. Krause received his B.A. at St. Bonaventure University and his master’s degree in strategic leadership from Roberts Wesleyan College.

AuthorHouse, an Author Solutions, Inc. self-publishing provider, is the leading book marketing, editorial services, and supported self-publishing company. For more information, visit http://www.authorhouse.com/

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Hashim Hathaway
Author Solutions, Inc.
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