“Many Faces of Mom” Giveaway Campaign on Facebook Recognizes Real Moms

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Members of Gerber Childrenswear Real Mom Community to Enjoy Free Giveaways With Over $4,500 in Prizes from Merry Maids, Apple and Babies ‘R’ Us to Celebrate Mother’s Day.

The excitement and engagement that our Real Mom Community has shown in response to the “Many Faces of Mom” campaign just reinforces that moms need a place to go, share and be recognized for doing the most important job there is.

Gerber Childrenswear’s campaign, “Many Faces of Mom” is in full swing for the members of its Real Mom Community on Facebook. The campaign enables moms to recognize and be recognized by other moms, participate in our opinion poll, receive valuable money-saving coupons, win mommy-indulgent giveaways and talk to moms with similar interests. Prizes will be awarded through Mother’s Day, May 8, 2011 with the full campaign ending May 31, 2011.

Gerber Childrenswear knows that all moms are not the same. The reality of being a mom is that she wears many different faces. The “Many Faces of Mom” campaign celebrates this and gives moms a way to connect by sharing experiences and engaging with other moms; moms who understand exactly what they’re going through. Moms can join the Real Moms Community by going to the Gerber Childrenswear Page on Facebook http://www.facebook.com/gerberchildrenswear and clicking on “Like”.

Campaign Giveaways: During the week leading up to Mother’s Day, we will celebrate the “Many Faces of Mom” with giveaways and prizes totaling over $4,500 with the first prizes awarded on Monday, May 2, 2011, and then every day through Mother’s Day, Sunday, May 8, 2011.

Moms can go to http://www.facebook.com/gerberchildrenswear, “Like” the page, click the "Giveaways" tab and complete the requested information to enter. They must register on the Facebook tab each day between 12:00 a.m. and 11:59 p.m. to be eligible for that day's prize. Winners are randomly selected and will be notified and announced on Facebook and on Gerber Childrenswear.com within 48 hours of the end of each daily giveaway.

Daily prizes to be awarded include:

  •     Monday, May 2 (4) four winners of a Sony 7 inch Digital Frame
  •     Tuesday, May 3 (6) six winners of a $25 Snapfish gift card
  •     Wednesday, May 4 (2) two winners of a 8GB iPod Nano and $50 iTunes gift card
  •     Thursday, May 5 (3) three winners of a $50 American Express gift card
  •     Friday, May 6 (1) one winner of a Rocker Glider with Ottoman
  •     Saturday, May 7 (5) five winners of a $50 Babies ‘R’ Us gift card
  •     Sunday, May 8 (10) ten winners of a $350 Merry Maids gift card

The final giveaway of the “Many Faces of Mom” campaign is available to everyone in the Real Mom Community. We will publish the Facebook wall comments as a PDF downloadable book, available May 31, 2011 for a limited time only. The book will also include two coupons: $5 off any Gerber apparel/bedding purchase of $20 or more & $2.50 off any Gerber Onesies® product. Both coupons are good through December 31, 2011.

Campaign Promotions and Products: To introduce “Many Faces of Mom” and get the opinions of the Real Mom Community, we launched a lighthearted poll on the Facebook page. The polling tool allows moms to see what other moms think with regards to “What Type of Real Mom Are You?”, “What face are you wearing today?” and other mom-related questions. All participants receive a $2 off coupon just for participating in our poll.

To add to the fun on the page, moms can also choose from a series of badges. These can be sent to friends as well as being posted on her own Facebook wall.

“The excitement and engagement that our Real Mom Community has shown in response to the “Many Faces of Mom” campaign just reinforces that moms need a place to go, share and be recognized for doing the most important job there is,” said Jeanne Dullea, Vice President of Business Development for Gerber Childrenswear LLC, a leading marketer of children’s apparel and related products.

Gerber Childrenswear launched the Real Mom Community in 2010 as a place for moms to connect with each other. “The Gerber brand has been trusted for more than 80 years, and we are proud that our reach has extended to our Real Mom Community on Facebook. Our Real Mom members have embraced the community where like-minded moms can share ideas on swaddling a baby, offer potty training tips or just show off photos of their little ones,” said Dullea. Joining gives moms access to exclusive Gerber Childrenswear promotions and coupons, plus the chance to enter into Gerber Childrenswear’s sweepstakes.     

About Gerber Childrenswear LLC
Gerber Childrenswear LLC is a leading marketer of infant and toddler apparel and related products, which it offers under its flagship licensed brand Gerber, its own trademarked Onesies® brand one piece underwear, and other leading children’s brands. Gerber Childrenswear, an affiliate of Sun Capital Partners, Inc., is headquartered in New York, N.Y.

http://www.Facebook.com/Gerberchildrenswear
http://www.Gerberchildrenswear.com

For media inquiries please contact:
Jeanne Dullea, VP of Business Development / Marketing for Gerber Childrenswear LLC
PR(at)gerbercw(dot)com
(864) 987-5331

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Jeanne Dullea
Gerber Childrenswear
(864) 987-5331
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