SicolaMartin Promotes, Reorganizes Executive Level Staff

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Shift in Management Adapts to Agency Growth

Austin, TX: Austin-based advertising and marketing agency, SicolaMartin, recently announced a new lineup within the agency’s leadership team. The 50-person agency, a part of Young & Rubicam Brands, represents businesses in the technology, B2B and consumer categories including AMD, CoreLogic, Dell, McLane, St. David’s HealthCare and Sybase.

The reorganization includes the promotion of five senior staffers, Nancy George, Kimberly Granberry, Mark Norton, Nada Saidi Smith and Alan Vassberg. All have been named vice president, retaining many elements of their previous organizational responsibilities, while also expanding their roles within the agency.

Nancy George has been promoted to Vice President, Client Services. In addition to her new role in overseeing client and agency interaction, George will maintain her position as Account Director on key anchor accounts. An advertising and marketing veteran with over 20 years of experience on corporate, high-tech, healthcare, entertainment, retail, fast food, industrial, consumer and packaged goods accounts, George plays a vital role in the ongoing relationships between SicolaMartin and its many clients.

Kimberly Granberry has been promoted to Vice President, Finance. A SicolaMartin employee for over 10 years, Granberry oversees all aspects of the agency’s financial operations, developing, implementing and enforcing policies and procedures that improve the overall operation, effectiveness and financial condition of the agency.

Mark Norton has been promoted to Vice President, Creative Strategy and Development. With almost 17 years at SicolaMartin writing creative and copy platforms, Norton has built brands and worked effectively in all forms of traditional media and the latest social and non-traditional channels. Along with his increased responsibilities and new business efforts, Norton will continue as lead writer for a variety of SicolaMartin clients.

Nada Saidi Smith has been promoted to Vice President, Account Operations. In addition to her existing role as Account Director on the McLane and LifeSize accounts, Saidi Smith’s new responsibilities include development of organization policies and processes that cover account operations, personnel and financial performance. A seasoned agency veteran, Saidi Smith has been with SicolaMartin for 19 years.

Lastly, Alan Vassberg has been promoted to Vice President, Communications Planning. With 13 years of industry experience—six as the agency’s previous Marketing Services Director—Vassberg’s new role at SicolaMartin will have him coordinating and maximizing the media, research, account service and creative departments to achieve client goals via the most effective agency initiatives possible.

“Over the past 25 years the agency has developed some incredible talent and stellar leaders,” stated Cherie Cox, President. “These five individuals are helping shape the future of SicolaMartin. Diane and I are proud of all they’ve done, and in their new roles we know there’s no limit to what they can accomplish.”

About SicolaMartin
Austin, Texas-based SicolaMartin is an advertising and marketing agency that turns marketing complexities into compelling ideas. For more than 20 years, the agency has created powerful connections between brands and their customers in industries such as enterprise technology, consumer electronics, managed services, healthcare, telecom and supply chain management and logistics. Industry leaders, including AMD, CoreLogic, Dell, McLane and Sybase have relied on SicolaMartin for innovative marketing solutions. The agency is a wholly owned subsidiary of Young & Rubicam Brands. For more information, visit

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Diane McKinnon
(512) 323-0264
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