British Tinnitus Association Achieves The Information Standard

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The British Tinnitus Association (BTA), the only UK charity solely dedicated to supporting those with tinnitus, has achieved the Department of Health’s ‘Information Standard’. Through attaining The Information Standard, the charity has proved that it provides trustworthy, reliable and evidence-based health care information to the public and medical professionals. The charity will now be able to use The Information Standard quality mark.

British Tinnitus Association logo
Applying for The Information Standard was a natural step for the BTA, to ensure that the general public and medical professionals view the charity as a credible source of information about tinnitus.

The British Tinnitus Association (BTA), the only UK charity solely dedicated to supporting those with tinnitus, has achieved the Department of Health’s ‘Information Standard’. Through attaining The Information Standard, the charity has proved that it provides trustworthy, reliable and evidence-based health care information to the public and medical professionals. The charity will now be able to use The Information Standard quality mark.

In order to achieve The Information Standard the BTA had to go through a rigorous certification process. The charity had to meet a set of criteria that defines good quality health and social care information and the methods needed to produce it. It also had to demonstrate processes and systems used to produce information that is accurate, impartial, balanced, evidence-based, accessible and well written, which would help those reading the information to make informed decisions about health and care.

David Stockdale, Chief Executive of the British Tinnitus Association, said: “Applying for The Information Standard was a natural step for the BTA, to ensure that the general public and medical professionals view the charity as a credible source of information about tinnitus. We are extremely proud to have gained The Information Standard as it represents a significant achievement for the BTA and it demonstrates that our health information meets the required high benchmark.

“The Information Standard provides a framework for continual improvement and therefore we will ensure we continue to achieve high standards and people will feel confident in using our information in the future.”

The public view The Information Standard as an important quality mark to look for when reading information. Seventy eight per cent (Department of Health, TNS omnibus survey, March 2007) of the public stated that they would only use, or would show a preference for, information from organisations certified by the scheme by showing the quality mark.

For more information on the BTA visit http://www.tinnitus.org.uk. You can also visit the BTA’s Facebook page at http://www.facebook.com/BritishTinnitusAssociation and follow the BTA on Twitter at http://www.twitter.com/BritishTinnitus

For further information on The Information Standard visit http://www.theinformationstandard.org

Not an illness or disease, tinnitus is a term that describes the sensation of hearing a noise in the absence of an external sound. The noise can have virtually any quality. Ringing, whistling, and buzzing are common, but more complex sounds may also be reported. Troublesome tinnitus can be very distressing for the affected individual, and issues may arise with sleep, concentration and mood. However, in many cases, subtle changes in people’s environment can address these issues, and improve quality of life.

Editors Notes

About the BTA

The BTA is an independent charity which supports thousands of people who experience tinnitus and advises medical professionals from across the world.

The British Tinnitus Association strives to be the primary source of support and information for people with tinnitus in the UK, thereby facilitating an improved quality of life. It aims to encourage prevention through its educational programme and to seek a cure for permanent head noise through a medical research programme.

The experienced team at the BTA understands the impact that tinnitus can have on the lives of those who experience tinnitus and those who live with them, so seeks to provides the most appropriate and expert advice and information free of charge – via a confidential freephone helpline on 0800 018 0527 and online at http://www.tinnitus.org.uk. The BTA can also post printed and audio information and advice.

Visit the BTA’s Facebook page at http://www.facebook.com/BritishTinnitusAssociation and follow the BTA on Twitter at http://www.twitter.com/BritishTinnitus

For more information

Contact: Zoe Hiljemark, PR Account Director / Jenny Pearce, Senior PR Account Executive
E-mail: zoe(at)marketing-matters(dot)co(dot)uk / jenny(at)marketing-matters(dot)co(dot)uk
Tel: +44 (0) 1202 777111 / +44 (0) 7770 924439
Address: Marketing Matters, Unit C, Acorn Business Park, Ling Road, Poole, Dorset, UK, BH12 4NZ

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