Brand Owners Can Gain Back Control On Product Information In Mobile Space

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Partnership between SA2 Worldsync and checkitmobile to deliver more consistently accurate product data to consumers through mobile phone barcode scanning application barcoo

“With SA2 Worldsync, we can ensure that our consumers are getting valid item information directly from brand owners as they scan barcodes with their mobile phones,” says checkitmobile Executive Director Benjamin Thym.

SA2 Worldsync, a leading global provider of data synchronization and master data management services, and checkitmobile, provider of the mobile application barcoo, today announced a strategic partnership to bring higher quality product data to smartphones.

Berlin, Germany-based checkitmobile offers the popular mobile application barcoo that allows consumers to scan product barcodes with their smartphone to access item information and product reviews as well as pricing and availability from online and local retailers. By selecting SA2 Worldsync as its preferred item data partner, checkitmobile provided product information will be delivered from suppliers through the SA2 Worldsync data pool and Global Data Synchronization Network (GDSN). Suppliers publish their item data to the GDSN, therefore it is the most reliable data pool worldwide. Brand owners will benefit through the partnership as they gain tighter control over the information presented about their products in different commerce channels, whether offered at retail, online or through mobile commerce sites. All data provided by SA2 Worldsync, which supports retailers and suppliers in managing their data more efficiently, is quality-proofed, complies with comprehensive GDSN validation rules and is maintained directly by brand owners.

“With SA2 Worldsync, we can ensure that our consumers are getting valid item information directly from brand owners as they scan barcodes with their mobile phones,” says checkitmobile Executive Director Benjamin Thym. “This partnership positions checkitmobile as the most reliable data source for making informed buying decisions. As consumers seek deeper information about nutrition, allergens and other product attributes, this partnership addresses the critical need for consistently accurate information available virtually anywhere, at any time. With SA2 Worldsync as our preferred provider, item data will be up-to-date and of the utmost quality since it’s provided directly from product suppliers who have published their data to the GDSN.”

According to Nihat Arkan, Chief Executive Officer of SA2 Worldsync, “Consumers desire access to product and brand facts, and that is what we deliver. We are pleased to be chosen as checkitmobile’s preferred partner for item data. As a leading global provider for item data services, we will ensure data quality for all services that checkitmobile provides, thereby significantly increasing the service quality for their customers.”

About Checkitmobile
barcoo’s free software (http://www.barcoo.com) takes scanning bar codes with mobile phones to a whole new level. Consumers can call up information about a product with the scan of the product’s bar code and gain instant access to a brand’s social, ethical and environmental profile, as well as a product’s nutritional information and price comparison. barcoo is a product of checkitmobile GmbH based in Berlin, Germany, and has been installed on over 2.5 million mobile phones to date.

About SA2 Worldsync
SA2 Worldsync, a member of the PIRONET NDH Group, is a leading provider of integrated master data management solutions for product information in the retail industry. Combining expertise in global data synchronization (GDS), product information management (PIM) and electronic data interchange (EDI), SA2 Worldsync covers all stages of product, item and transaction data along shared retailer and supplier processes. The services of SA2 Worldsync are used by more than 6,800 companies worldwide, including more than 50 of the world’s leading retailers.

SA2 WORLDSYNC is a registered trademark of SA2 Worldsync GmbH and is legally used by SA2 Retail AG and SA2 Exchange GmbH. SA2 Worldsync GmbH is a joint venture of shareholders PIRONET NDH AG, Agentrics LLC and GS1 Germany. For more information, visit http://www.sa2worldsync.com.

Press Contact:

SA2 Worldsync
4601 Presidents Drive, Suite 235
Lanham, MD 20706, USA
Tel.: +1 301 731-8510 Fax: +1 301 731-8515
E-Mail: press(at)sa2worldsync(dot)com

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