Planet Fitness to Donate Sign-up Fees to The Breast Cancer Research Foundation®

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Mother’s Day promo hopes to top last year’s $213,000 donation

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“The Breast Cancer Research Foundation is thrilled to have Planet Fitness on board again,” said Myra Biblowit, BCRF president.

For the second straight year, Planet Fitness will hold a special Mother’s Day promotion to raise money for The Breast Cancer Research Foundation.

For every new member who signs up at Planet Fitness from Sunday, May 1, through Tuesday, May 10, a $10 donation will be made to the Foundation. Planet Fitness raised $213,000 for the foundation during last year’s Mother’s Day sale, and is hoping to double that amount this year.

More than 200 Planet Fitness gyms will participate in the 10-day promotion. Memberships will cost just $10 down, and then $10 a month.

“The Breast Cancer Research Foundation is thrilled to have Planet Fitness on board again,” said Myra Biblowit, BCRF president. “Partnering with Planet Fitness to promote the importance of exercise was a natural synergy and underscores BCRF’s mission of prevention and a cure for breast cancer in our lifetime. We are extremely grateful for their continued support.”

About The Breast Cancer Research Foundation®
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4 stars from Charity Navigator and an “A+” from The American Institute of Philanthropy. For more information about BCRF, visit .

About Planet Fitness
Founded in 1992, Planet Fitness is the fastest-growing gym franchise in the U.S., with more than 420 locations in 40 states. Planet Fitness is known for extremely low prices and for a relaxed, hassle-free atmosphere that includes a low tolerance for Lunkhead© behavior like grunting and weight-dropping, and a commitment to helping people of various fitness levels by providing free fitness instruction to all new members. Visit for more information.


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Kristin Rothbauer
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John Craig
Planet Fitness
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