The Hammer Equipment Division of Rocky Mountain Dealerships Inc. Embraces Cloud-Based Customer and Equipment Lifecycle Management Services

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Scaling Canadian dealership to utilize IRON Solutions on-demand services built on NetSuite world-class CRM platform

Meeting the challenge of managing aggressive growth in 2010, Rocky Mountain Dealerships Inc. (“Rocky”) has contracted with IRON Solutions to implement online Customer and Equipment Lifecycle Management services throughout their Hammer Equipment Division locations across western Canada.

Rocky’s Hammer Equipment Division joins hundreds of other dealers utilizing IRON Solutions on-demand customer and equipment lifecycle management services built on NetSuite’s world-class customer relationship management (CRM) platform. This tailored cloud-based solution for agricultural equipment dealers, enables dealers to increase capacity or add capabilities immediately without new systems, software or training.

“Businesses used to need specially trained staff to install, upgrade and patch, dedicated servers as well as networks to capitalize, operate, secure and backup,” explained Darwin Melnyk, IRON Solutions CEO. “NetSuite’s cloud-based platform enables IRON Solutions to rapidly deliver customer and equipment lifecycle management services to scaling dealerships like Rocky’s Hammer Equipment Division in a flexible, powerful, affordable and complete service.”

"Rocky is pursuing a growth strategy and our success depends on our ability to identify acquisition opportunities, negotiate appropriate deal terms and prices, and integrate newly acquired operations into the existing business," said Brian Taschuk, Rocky Mountain Dealerships CEO. “We were looking for a system that was easily scalable as our business grows, while easily connecting our operations across locations and business units.”

Within weeks, Rocky’s Hammer Equipment Division will be trained and utilizing IRON’s services to generate marketing campaigns, appraise trades, quote equipment and manage inventory across locations.

"Rocky’s investment in customer and equipment lifecycle management services from IRON will be critical in the success of their growth and acquisition strategy, inventory management, and overall operational efficiency and profit optimization for stakeholders,” added Melnyk.

About Rocky Mountain Dealerships
Rocky Mountain Dealerships Inc. is one of Canada's largest agriculture and construction equipment dealerships with branches throughout Alberta, Saskatchewan and Manitoba. Rocky sells, rents, and leases new and used construction and agriculture equipment and offers product support, and finance to its customers. Additional information on Rocky is available at and on SEDAR at

About IRON Solutions, Inc.
IRON Solutions, Inc.,, is the leading source of used and new equipment information and customer and equipment lifecycle management services for the agricultural, industrial and outdoor power equipment industries.

IRON Solutions publishes the Official Guide for farm equipment, the Outdoor Power Equipment Official Guide and the IRON Search Buyers Guide for Farm Equipment. IRON Solutions’ IRON World™ services include IRON GUIDES®, IRON HQ®, Enterprise xSellerator™, IRON BUYER-NET™, IRON BUILDER®, IRON IGNITER™ and IRON SEARCH®.

The company’s equipment marketing web sites, and, provide a global digital marketplace for buyers and sellers of used equipment as well as a targeted audience for agricultural, construction and heartland advertisers. For over 50 years, IRON Solutions has been the industry leader in Equipment Market Intelligence™ providing services to leading financial, government, OEM and dealer organizations including, Deere & Company, Case IH, New Holland, AGCO, Kubota, Agricredit Acceptance, CNH Capital and USDA.

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Katherine Michael
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