Los Angeles, CA (PRWEB) April 28, 2011
Life Rolls On Foundation (LRO) will host the They Will Skate Again SHOE CITY Open on Saturday, June 25 at the Venice Skate Park in Venice Beach, CA. The day-long event will include an adaptive skateboard clinic for quadriplegics, paraplegics and amputees; a professional skate exhibition; and adaptive skate contest featuring a prize purse of $10,000.
“They Will Skate Again” is a spin-off of Life Rolls On’s popular and award-winning adaptive surfing program “They Will Surf Again.” Through the platform of action sports, LRO helps individuals discover the limitless possibilities beyond paralysis. This is the second They Will Skate Again event hosted by Life Rolls On, which launched the program in March, 2010.
“We were stoked by the warm welcome we received from the skate community when we introduced They Will Skate Again last year,” said Jesse Billauer, Founder and Director of National Outreach for Life Rolls On. “Having SHOE CITY sponsor a competition, which allows athletes to compete like pros, takes this event to a whole new level. I’m excited that we can promote skating as a tool to demonstrate on how much one can accomplish despite disability.”
Participants in the They Will Skate Again SHOE CITY Open adaptive skate clinic will be treated to expert instruction by professional chairskaters Aaron “Wheelz” Fotheringham and Christiaan “Otter” Bailey, while professional skater and industry pioneer of the Dogtown Z-Boys Jim Muir will lead the coaching of adaptive stand-up skaters.
“We wanted to create an opportunity for people living with paralysis and those who use prosthetics to showcase their talents,” said Bruce Lee, spokesperson for SHOE CITY, which is the event’s title sponsor. “A skate park can be intimidating, so I hope in partnering with Life Rolls On, we can encourage adaptive skaters, and those who want to skate again, to celebrate their unique abilities!”
There is no cost to participate and prior skate experience is not necessary to register for the adaptive skate workshop. Complimentary safety equipment is also provided. For safety, the SHOE CITY Open adaptive skate contest is open only to experienced adaptive skaters.
In addition to SHOE CITY, corporate partners for the event include Dogtown Skateboards, Function Drinks, Power 106, Pro-Tec, Rogue Status and VANS.
Sponsorship opportunities are still available and Life Rolls On is currently accepting registration for skaters, volunteers and coaches.
For more information about the They Will Skate Again SHOE CITY Open, visit LifeRollsOn.org or call (310) 807-5488 x 800.
About Life Rolls On Foundation
Founded in 1999, Life Rolls On (LRO), a subsidiary of the Christopher & Dana Reeve Foundation, is dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to inspire infinite possibilities despite paralysis. With a worldwide network of supporters, LRO is one of the fastest growing, contemporary charitable organizations in the country and has been featured in national print, television and radio. For more information, visit http://www.liferollson.org.
About Shoe City
Shoe City is located in the heart of Los Angeles, featuring 32 retail stores located in the Los Angeles, Orange, Riverside, and San Bernardino counties. We have been in business for over 30 years, giving the people of Los Angeles a nice, comfortable place to shop for shoes.
Shoe City carries the latest and hottest brands of shoes. With brands such as Vans, Nike, and Converse, we carry shoes for the whole family. We also carry Skechers Shape Ups and Reebok Easy Tones. You will find skate brands like DC, DVS, Lakai, Circa, Etnies in our stores, and athletic brands such as Reebok, Jordan, Adidas, KSwiss, Puma, and much more. We have all sizes from a baby size 1 to a men size 15.
Need sandals? Shoe City carries sandals from Roxy, Oneill, Quiksilver, Rainbow, Reef, and fashion sandals from companies like Classified and Soda. You can also find all the accessories you want from Jansport backpacks, Nike socks, purses, hats, and skateboards. For more information, visit http://www.shoecity.com.