Franklin's "BuzzPlant" Empowers their Street Team Members to Promote the New Movie "Soul Surfer"

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BuzzPlant, a Franklin, Tennessee based Internet marketing agency, has been quietly building an international street team called “Team BuzzPlant” since 2004 to integrate both word-of-mouth marketing and social media to promote their clients.

“It is important to understand your target demographic and what media and platforms they are using to communicate.” - Bob Hutchins

In today’s rapidly changing world of technology, it can be a challenge to have your message heard. BuzzPlant, a Franklin, Tennessee based Internet marketing agency, has been quietly building an international street team called “Team BuzzPlant” since 2004 to integrate both word-of-mouth marketing and social media to promote their clients.

Pioneers in social media, BuzzPlant’s Founder Bob Hutchins realized years ago the importance of word-of-mouth marketing. He set out to build a Street Team of devoted fans to assist in the promotion of movies such as Mel Gibson’s “The Passion of the Christ,” The Chronicles of Narnia,” and recently released “Soul Surfer,” all clients of BuzzPlant. By reaching out to members of their database, which currently has over 900,000 names, BuzzPlant is able to find fans and supporters for each of the products they are promoting. In the case of “Soul Surfer,” a new movie based on the true story of teen surfer Bethany Hamilton, it was the fourth (#4) highest grossing movie the weekend of April 8-10, 2011, earning $11.1 million dollars at the box office. BuzzPlant started engaging Street Team members five months prior to its release to build awareness momentum. Team BuzzPlant then started promoting the movie via word-of-mouth and by using social media outlets such as Facebook and Twitter to raise awareness about the movie.

“It is important to understand your target demographic and what media and platforms they are using to communicate," explains Bob Hutchins. “For young people today it’s all about cell phones and Facebook. If you aren’t there in conversation you don’t exist. It is one thing to have a friend tell you about something, or see a poster at a coffee shop. But then to also see the same recommendation from a Facebook friend or Twitter follower around the same time, that takes it to a whole new level of awareness for our clients.”

As BuzzPlant started building street teams before the social media craze, they have been able to integrate social media into their Team BuzzPlant promotion so that word-of-mouth not only happens offline/in person but also online through the social media channels. This pairing has resulted in a 60% increase in awareness of the products that are being promoted by BuzzPlant.

BuzzPlant is an Internet Marketing Agency based in Franklin, Tennessee. The BuzzPlant team was an integral part of the online campaign for Mel Gibson’s "The Passion of the Christ" and the "Chronicles of Narnia" movie. Their client/partner roster includes Time-Life, General Motors, Twentieth Century Fox, INO Records, Disney, Warner Brothers, Thomas Nelson Publishers and Zondervan. Bob Hutchins, Founder of BuzzPlant, is also the co-founder of the Faith-Based Marketing Association and Ground Force Network, and has been featured on Fox News, MSNBC, in the New York Times, Wall Street Journal, INC Magazine, Fortune Magazine, Marketing VOX, American City Business Journals, Dallas Morning News and on various television/radio media. He is also the co-author of "Faith Based Marketing", published by Wiley and Sons. To read more about BuzzPlant go to http://www.BuzzPlant.com.

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Jennifer Rader
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