New Products, Services and Research for Meeting the Needs of an Aging Population Debut at 8th Annual What’s Next Boomer Business Summit

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America’s Leading Analysts, Strategists and Researchers on Baby Boomer and Senior Consumers Convene Today in San Francisco

From aging-in-place technologies and universal design to social and mobile media, the overall wealth of opportunities in meeting the needs of baby boomer and older consumers was the purpose of the eighth annual What's Next Boomer Business Summit, held today at the Parc 55 Wyndham in San Francisco. There the country’s leading analysts, top researchers and executive strategists gathered to introduce new products, services and research, and to present the definitive ways to successfully reach and market to baby boomers and senior consumers.

The number of attendees surpassed 350, the most ever for the event.

A press conference was held the morning of the event. The announcements made during the press conference were:

  •     AARP: Older Americans are increasingly aware of new technology that makes it possible to stay independent as they age and they also are increasingly willing to give home safety technology a try, according to a new study by AARP. Meanwhile, caregivers are equally upbeat about technology, the study shows. Anticipated cost may inhibit interest, though, and caregivers continue to be skeptical of older persons’ willingness to adopt technology, despite responses to the contrary from the 65+ population. Universal design devices that serve people of all ages and abilities may help. The report Healthy@Home 2.0 updates a similar report from 2007 and will be released in conjunction with a second report “Connected Living for Social Aging” written for AARP by industry analyst Laurie Orlov, founder of Aging in Place Technology Watch.
  •     Continuum Crew: Lori Bitter, President and CEO of Crew Media, a media services company specializing in high-quality digital media engagements for the mature audience, and of Continuum Crew, an integrated communications firm focused on the mature consumer, announced Crew Media has acquired online baby boomer social networking site Eons and baby boomer online advertising network Eons BOOM Media. Eons was founded in 2006 by Jeff Taylor, creator of Crew Media is owned and operated by Continuum Crew. For more information, visit and contact Rosa Mangiardi, rosa.mangiardi(at)continuumcrew(dot)com, 415-295-4575 ext. 12, 415-728-2113.
  •     ProtectMyID: Medical identity theft: the growing cost of indifference. While consumers grasp the importance of protecting their medical and personal information, few individuals take the necessary precautions to avoid medical identity theft. This finding comes from the second annual National Study on Medical Identity Theft by The Ponemon Institute and sponsored by Experian’s ProtectMyID™, a leading, full-service provider of identity theft detection, protection and fraud resolution. News, as well as more information, can be obtained by contacting Becky Frost, PR manager, at bfrost(at)protectmyid(dot)com. (1Study was conducted in January 2011 by The Ponemon Institute).
  •     MetLife Mature Market Institute: Dr. Sandra Timmermann, Director, MetLife Mature Market Institute debuted Changing Attitudes, Changing Motives: The MetLife Study of How Aging Homeowners Use Reverse Mortgages, produced by the MetLife Mature Market Institute in partnership with the National Council on Aging. The research report examines the changing attitudes of older homeowners toward using reverse mortgages to manage debt. While the average age of borrowers is about 73, homeowners are now considering reverse mortgages at younger ages, to meet urgent financial needs. Baby boomers, age 62-64, now represent one-in-five prospective borrowers. As homeowners consider reverse mortgages at younger ages, it will be critical to help them consider options that can solve their immediate need and sustain them in the home for many years.
  •     Coro Health: CEO David Schofman announced MyCoro, a consumer software application that offers therapeutic audio programs designed to improve the quality of life for seniors and caregivers. The solution offers customized MusicFirst prescriptions, CoroFaith spirituality, and Corospondence custom reminders and delivery, automatically scheduled to turn on and off at appropriate times throughout the day. All that is required is an Internet-connected device and speakers. For more information, or to sign up for a MyCoro free trial, visit or contact david(at)corohealth(dot)com.
  •     eyeMe: eyeMe, LLC along with a Microsoft Corp. representative will be announcing eyeMe’s new social network that is being developed to allow users to create and showcase their life …their way… using a wide variety of multimedia tools. The baby boomer segment is one of the key groups that eyeMe plans to service.

The event tracks explored the trends in the areas of social media, alternative distribution, mobile, local and search, entrepreneurship and social entrepreneurship, and design and technology.

What’s Next 2011 Boomer Business Innovation Awards were presented to the following recipients during the awards ceremony and reception on April 28.

  •     Award for Excellence in Leadership and Media

Presented by Sherri Snelling, Founder and CEO, Caregiving Club
Winner: Sandy Close, Executive Editor and Director, New America Media

  •     Award for Excellence in Leadership and Innovation

Presented by Michael Carroll, Vice President, Portfolio Marketing, United Healthcare
Winner: Laura Mitchell, Vice President, Marketing, GrandCare Systems

  •     Award for Excellence in Leadership and Service

Presented by Mary Furlong, Founder, Mary Furlong & Associates
Winner: John Rother, Executive Vice President of Policy, Strategy and International Affairs

  •     Award for Excellence in Leadership, Vision and Integrity

Presented by Robert Blancato, President, Matz, Blancato & Associates
Winners: Ken and Maddy Dychtwald, Founders, Age Wave

  •     Award for Excellence in Leadership and Technology

Presented by Jody Holtzman, Senior Vice President, Thought Leadership, AARP
Winner: Vint Cerf, Chief Internet Evangelist, Google

  •     Certificate of Appreciation

Presented by Gail Sheehy, Best-selling Author
Winners: JazzConneXion – Dale Nesbitt, John Sylvester, Vincent Gomez

Sponsors of What’s Next Boomer Business Summit are, at the platinum level: AARP, UnitedHealthcare, Continuum Crew and First Republic Bank; at the gold level:,, General Mills, Microsoft, Southwest Airlines, Linkage, Navigate Boomer Media; at the silver level: AAA, ABHOW, Best Buy, GreatCall, The Hartford, RLTV (Retirement Living TV), Verizon, Silverado; at the bronze level: MetLife Mature Market Institute, Care2, Linqto, Pensco Trust, SilverRide; marketing partners are AgeTek, Common Language, American Advertising Federation (AAF), International Mature Marketing Network (IMMN), The Gerontological Society of America, Immersion Active, Woman Sage, National Association of Senior Move Managers, North American Mature Publishers’ Association; Lanyard sponsor is Google; refreshment break sponsor is and Dr. Marion.

What’s Next Boomer Business Summit
The eighth annual What’s Next Boomer Business Summit takes place at the Parc 55 Wyndham on April 29, 2011 in San Francisco. It is produced by Mary Furlong & Associates. It is affiliated with the American Society on Aging (ASA) Aging in America Conference, which is held April 26-30, 2011 in San Francisco. The theme for 2011 is Dynamics, Deals, Differentiation and Disruption. The focus of the annual event is to foster a cutting-edge community to explore and share products and services that will serve the needs and wants of the 50+ market. Registration and program information is available at Facebook page is Twitter username is WhatsNextBoomer. Twitter hashtag is #WNBBS2011. The 2012 What’s Next Boomer Business Summit will take place in Washington, D.C.

Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) works with companies seeking to capitalize on new business and investment opportunities in the baby boomer market. MFA provides business development, financing strategy and integrated marketing solutions to entrepreneurs, corporations and non-profit organizations serving the 50+ market. Mary Furlong, Ed.D., the firm's founder and CEO, has guided the offline and online 40+ market strategies of leading corporations and non-profit organizations for more than 20 years. Furlong is Dean's Executive Professor of Entrepreneurship at Santa Clara University's Leavey School of Business, and founder of SeniorNet and ThirdAge Media. Her book, Turning Silver into Gold: How to Profit in the New Boomer Marketplace (FT Press), was published in February 2007. Website:

Media Contact:
Rosa Mangiardi
Continuum Crew
415-295-4575 ext. 12


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Continuum Crew
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