Assure Food & Beverage will be Expanding Current Line Up with Two New Healthy Flavors with Two Cutting Edge Ingredients D-Ribose & Omega 3

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Assure Food and Beverage commitment to continue to innovate and grow the pouch category will be validated with the two new latest offerings of Tropical Tangerine with D-Ribose and Kiwi Strawberry Melon with Omega 3.

D-Ribose Natural Energy Source

Why innovation matters.
Innovation is the fuel for growth in today's competitive grocery environment. Kellogg's CEO John A Bryant

ASSURE Food & Beverage will be adding two new flavors with function May 2011. "We are committed in bringing innovative healthy products to market ASSURE CEO David Molayem". Tropical Tangerine and Kiwi Strawberry Melon will both have specific functions attached to them. The focus on real health concerns of today will be in place both address heart health and natural energy.

The Kiwi Strawberry Melon ASSURE™ FOR HEART. for heart contains EPA and DHA Omega-3 fatty acids. Supportive research shows that consumption of EPA and DHA Omega-3 fatty acids may reduce the risk of coronary heart disease. One serving of ASSURE™ FOR HEART provides 32 mg of EPA and DHA Omega-3 fatty acids. Read more about Omega-3

The Kiwi Strawberry Melon is low-sodium, low-calorie and anti-oxidants and electrolyte balanced. And, it contains no preservatives, no artificial colors, and no artificial flavors both packages will remain in the 12z pouch as well.

The Tropical Tangerine for energy contains D-Ribose that is shown to help in the recover process from fatigue and revitalize naturally. The human body produces Ribose naturally, but in times of stress the need is greater than our supply to satisfy the loss of energy from our cells. That is why D-Ribose is so critical. D-Ribose is also an important factor for heart function and helps maintain healthy heartbeat volume during and after high intensity exercise. ( More about d-ribose)

ASSURE™ FOR ENERGY is also low-sodium, low-calorie and rich in anti-oxidants and vitamin and electrolyte balanced. And, it contains no preservatives, no artificial colors, and no artificial flavors.
The packaging is in the eco-friendly 12z pouch with a sports cap. The lighter material in the packaging and the go flat function of the packaging once consumed will create a smaller foot print on the environment then plastic bottles. Both Flavors will be available for distribution May 2011. ASSURE Water is currently available nationally.

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