A Marriage Made for Entrepreneurs -- BrandU and Yes2Education Team Up to Offer Comprehensive Business Development Programs

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Intention Products and Strategic Core Management are teaming to offer the BrandU curriculum for business development over the Yes2Education platform, offering market-proven business education programs for entrepreneurs and business owners that remove the guesswork from building a business and help set it on solid footing.

Our goals are the same -- to change the world through a million rock-solid small businesses.

Intention Products and Strategic Core Management, LLC today announced that the two companies will be working together to offer in-depth business education to small business owners and entrepreneurs around the world. Intention Products, distributor of the highly successful BrandU® line of business development products, will provide its core curriculum and mentoring programs to Strategic Core Management, which in turn introduces the independent business owner to a proven team that specializes in marketing, operations, and education of independent businesses worldwide. Both companies have an underlying goal of enabling individuals through business, thereby fueling both a strong economy and the ability to effect positive changes in the world.

In Sen. Mike Johanns’ Weekly Republican Address, he explains that President Obama’s references to the government creating jobs is missing the whole point. “Job creation doesn’t start with the government, it starts with our businesses, especially our small businesses. Small businesses create between 60-80% of all new jobs according to the Small Business Administration.”

Helping small businesses get off the ground is the mission of both these companies. “We are very pleased to be teaming with Strategic Core Management,” says Kim Castle, CEO of Intention Products. “Our goals are fundamentally the same—to enable small businesses and entrepreneurs to fulfill their dreams of independence that enable them to get beyond the everyday worries and do great things with their lives. Both of our companies are geared toward a belief that small businesses really can change the world.”

Change is a word that both companies focus on. “Our goal is to provide business owners with the tools critical to transform their own lives,” says Nick Studebaker, manager of Stategic Core Management and founder of Yes2Education, which will provide the distribution and delivery platform for the BrandU programs. “A successful business is able to focus on things aside from its day-to-day survival. When you have tens of thousands of healthy small businesses able to put some energy into outside issues that interest them, such as the environment or enabling literacy, you create an enormous mechanism to solve societal problems without depending on government to get it done.”

This shared belief in the power of small business is what brought the companies together. Studebaker was looking for a strong business curriculum to offer thousands of small businesses online. BrandU Business Profit System™ marketed by Intention Products, already proven over the past seven years, was made to order. Designed as a step-by-step, three-stage program to teach entrepreneurs how to grow a business from the ground up, it breaks the intensive process of evaluating a business idea, developing the business plan, brand, and marketing strategies and materials into individual lessons supported by BrandU’s coaches and mentors.

The program will be delivered over Yes2Education’s distribution platform, which already supports a community and ePortal technology delivery system for educators, trainers, and messengers. The comprehensive BrandU curriculum brings a new intensity to the offerings, beginning with BrandU’s Biz 180 New Customer Attraction program. Biz 180 steps small business owners through a series of lessons that teach them how to determine who their perfect customers really are and how to attract them.

“Synergy is a word that people toss around casually,” says Castle, “but there really couldn’t be a better fit than our two companies working together, because our goals are the same--to change the world through a million rock-solid small businesses and we each know our respective piece that we bring to the table to do that. Turning a business around or helping it get off the ground to financial self-sufficiency is what we do.”

Strategic Core Management plans to begin offering BrandU products in May, interested businesses can find more information at http://www.brandubiz180.com.

About BrandU®: Often dubbed the E-Myth® for a new generation of business, BrandU is the creator of the world's only process-based, integral approach to business development that guides entrepreneurs from idea to brand to sustainable sales in the market.

About Yes2Education: A foundation committed to the revitalization of the entrepreneur spirit by creating partnerships between business owners and teams of innovation, where together they can revitalize businesses around the world.

E-Myth is a registered trademark of E-Myth Worldwide Corporation.


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Sue Bolich
Why Communications
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