Record Attendance at Vendavo Summit 2011 User Conference

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Turnout underscores growing recognition of the vital role of price management and optimization.

Attendees heard first-hand about price management successes from 3M, Emerson, Henkel, Avaya, Eastman, Molex, Ford and Elanco (Eli Lilly), plus cutting-edge insights from top industry analysts and pricing experts from SAP, Accenture, Deloitte and Gartner.

Vendavo® attracted over 300 attendees—a record number, up 54 percent over the last Summit conference—to its Vendavo Summit 2011 conference, held April 5–6 in Chicago.

Executives and managers from industries including high tech, manufacturing, process, distribution and life sciences gathered to discuss price management and pricing strategies. The strong attendance spotlights the growing recognition that systematically applying pricing best practices is a top priority of global companies, delivering meaningful and measurable profit enhancement. Vendavo is a leading provider of business-to-business price management and optimization solutions.

“Companies currently face the multiple challenges of price fluctuation for raw materials and energy, threat of rising inflation and the pressure on profitability in a recovering economy,” says Neil Lustig, CEO of Vendavo. “The Vendavo Summit offered participants the opportunity to explore how price management and optimization software can help them address these challenges and actually turn pricing into a sustainable competitive advantage.”

Attendees heard first-hand about price management successes from 3M, Emerson, Henkel, Avaya, Eastman, Molex, Ford and Elanco (Eli Lilly), plus cutting-edge insights from top industry analysts and pricing experts from SAP, Accenture, Deloitte and Gartner.

“Increasingly, companies are acknowledging the strategic importance of pricing and the value pricing optimization can deliver to the enterprise,” said Michael Schulze, senior vice president, North America Strategic Partners, SAP. “It’s exciting to see more companies focusing on pricing as a key initiative. We were pleased to sponsor the event and highlight the SAP® Price and Margin Management application by Vendavo, which SAP resells globally as a solution extension.”

Event highlights included:

  •     A demonstration of Vendavo’s new Best Practice Edition, a pre-built, best practice application with comprehensive configuration capabilities – The demonstration showed how the solution is designed with an end-to-end business process view, enabling value capture across all pricing processes
  •     A keynote speech by a board member of a Fortune 100 manufacturer, highlighting the impact their pricing initiative has had on the bottom line and the increasing importance of pricing in the coming years, especially given the threat of inflation
  •     The pricing lead of a Fortune 100 company describing how it is deploying the Vendavo Suite across its complex global business and realizing a tremendous return on the investment
  •     A presentation by SAP executives and pricing experts on the deep integration between solutions from SAP and Vendavo, including a demonstration of SAP Price and Margin Management by Vendavo
  •     Guidance from Deloitte on the power of leveraging pricing analytics and how it can result in higher performance and a more engaged workforce
  •     Advice from Accenture addressing the importance of preparing executives and staff for significant functional and organizational changes when implementing a pricing technology solution

Interested in more pricing events? Click here.

About Vendavo
Vendavo is the leading provider of price management and optimization solutions for business-to-business companies worldwide. Vendavo solves pricing problems by giving businesses true enterprise-wide control of their entire pricing process. It delivers big increases in profits—from 10–30 percent—by combining pricing science and best practices to drive improvements in average prices throughout the pricing process, from segmentation to deal close. Vendavo is the enterprise pricing solution of choice for more than 200 customer divisions at some of the world's biggest names in high-tech, manufacturing, consumer products, chemicals, mill products, distribution, and life sciences. To learn more, or to request information, visit

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Chase Powell
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