BlogHer Inc. to Launch BlogHerMoms.com Social Hub

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Newest of BlogHer's Mother's Day initiatives to feature headlines from 1,700 curated parenting blogs, a searchable 8,000+ family blog directory, and dialogue with brand marketers

BlogHer, Inc., the largest community of women bloggers online with 25+ million monthly unique visitors, and the leading participatory women's network on the Web, today announced plans to launch a new site, BlogHerMoms.com.

BlogHerMoms.com will act as a social hub and showcase for blogging by BlogHer's 1,700 affiliated moms who write about the journey of motherhood, and embrace BlogHer's gold standard for publishing editorial and advertising. BlogHerMoms.com readers will receive a guide to what’s hot on blogs by moms -- and dads! -- today, as well as a searchable directory of more than 8,000 parenting blogs, and comedic videos on parenthood provided by Rooftop Comedy.

"Since 2005 when we hosted the first mommy-blogging panel at BlogHer's inaugural conference, BlogHer has been at the forefront of developing new publishing models and opportunities for women whose voices make them leaders in social media and offline," said Lisa Stone, co-founder and CEO. "As we continue to create conversations for the whole woman, where she can discuss everything from food to entrepreneurism, BlogHerMoms.com also will create a special space devoted to the journey of motherhood."

Stone, a mother of three, noted that women in the BlogHer community turn to each other for information and advice, and 80% have purchased a product based on a blog recommendation.

"The women in our community say there is no better source for product advice than a blogger they know and trust, whether it's laptops, lipstick or diapers, and I can agree from personal experience!" said Stone. "A key feature of BlogHerMoms.com will be developing and distributing dialogue between brands, influential bloggers, and their readers and social media followers who happen to be mothers and are making key purchase decisions every day. With this launch, BlogHer is furthering our mission to build bridges between marketers and influencers, and to create economic empowerment for our members, who will share in advertising revenue from advertising distributed across the BlogHer Publishing Network."

The site launch, coming June 1, is the latest in a series of BlogHer initiatives leading up to Mother's Day that celebrate the voices of women who blog about motherhood:

  • Listen to Your Mother: A five-city tour starting April 30, featuring live readings by local writers on the beauty, the beast, and the barely-rested of motherhood, in celebration of Mother's Day that will culminate in San Diego, CA at BlogHer Conference '11 in August. Created by blogger Ann Imig (Ann's Rants), born of the creative work of mothers who publish online, and inspired by the annual BlogHer Conference Community Keynote, each production is directed, produced, and performed by local communities, for local communities in Austin, Madison, Northwest Indiana, Los Angeles and Spokane. See http://www.listentoyourmothershow.com.
  • Let's Panic: In April, BlogHer sponsored the West Coast leg of the book tour for Let's Panic About Babies by bloggers Alice Bradley (Finslippy) and Eden Kennedy (Fussy), a humorous look at parenthood. Because if you don't laugh, you'll often want to cry, and laugh lines are so much more attractive than worry lines. Go to http://www.lets-panic.com for more information.
  • EveryMotherCounts.org: In support of EveryMotherCounts.org's advocacy and mobilization campaign to increase education and support for maternal and child health, BlogHer will donate the support of its network. An exclusive interview between co-founder Christy Turlington Burns and SteamyKitchen.com blogger Jaden Hair, will headline the network, as well as an invitation to watch the documentary No Woman, No Cry on May 7th at 9:30pmET/8:30pmCT on OWN: The Oprah Winfrey Network, on the eve of Mother’s Day.

About BlogHer
Reaching more than 25 million women each month (Nielsen Site Census, January 2011), BlogHer is the leading participatory news, entertainment and information network for women online. Founded in February 2005 by Elisa Camahort Page, Jory Des Jardins and Lisa Stone, BlogHer’s mission is to create opportunities for women who blog to pursue exposure, education, community and economic empowerment. Today BlogHer creates opportunities for members via a community hub (http://www.blogher.com), annual conferences and a publishing network of more than 2,500 qualified, contextually targeted blog affiliates. BlogHer provides the highest quality content on a range of topics, with all blogs continually edited to meet strict editorial standards, including content quality, category relevance and blog frequency. BlogHer enjoys a strategic partnership with iVillage, part of Women@NBCU. BlogHer’s investors are Venrock, GE/NBC Universal's Peacock Equity Fund, and Azure Capital Partners.

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Elaine Wu
BlogHer
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