Heinz and Coke to Highlight Launch of Two Newly Commercialized PlantBottles at BioPlastek 2011

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Coca-Cola and H.J. Heinz today announced that they are sponsoring the BioPlastek 2011 Forum on Bioplastics on June 27-29, 2011 in New York City. The sponsorship by Coke and Heinz underscores their strong belief that if bioplastic bottles are to be accepted in the marketplace, there must be strong collaboration among the major brand owners. Some refer to this as "pull-through marketing." Given the recent flat sales performance of some beverage applications (the environmental backlash) and the skyrocketing price of petroleum-based PET bottle resin, the economic and ecological importance of bioplastics as an alternative to petroleum-based PET looms larger than ever.

BioPlastek 2011 Forum

PlantBottles serve the two-fold purpose of growing the business and protecting the environment.

The Coca-Cola Company and H.J. Heinz Company today announced that they are sponsoring the BioPlastek 2011 Forum on Bioplastics Today and Tomorrow.

The BioPlastek 2011 Forum will take place on June 27-29, 2011 at The Waldorf-Astoria in New York City.

The sponsorship underscores the importance both companies attach to their landmark strategic partnership and why there is a need for collaboration between giants to transform the way CPG industries drive change. Both companies plan to use the Forum as the platform to raise awareness of the eco-benefits of launching iconic brands in the PlantBottle™ developed by Coca-Cola.

Perhaps the mantra coined by H.J. Heinz as the rationale for using these new biobased PET bottles says it best: “Doing well by doing good.” Scott Vitters, Coca-Cola’s Sustainable Packaging Director, puts it this way: “PlantBottles serve the two-fold purpose of growing the business and protecting the environment.”

Heinz recently announced the adoption of Coca-Cola’s PlantBottle technology for its iconic ketchup starting in July. Around the same time, Coca-Cola stated that it planned to switch its highly successful single-serve Dasani® bottled water to the PlantBottle. Coke will use the occasion of the BioPlastek 2011 Forum to formally announce the national rollout of its Dasani bottled water in PlantBottles.

Both companies recognized that hearing about these developments would not be the same as experiencing them first-hand. At the BioPlastek 2011 Forum’s welcoming reception on June 27th and luncheon on June 28th, co-hosted by H.J. Heinz and Coca-Cola, attendees will have the opportunity to actually use the new plant-based bottles both in food preparation and beverage refreshment. Forum participants also will be offered unopened filled bottles to take with them at the conclusion of the Forum.

In his keynote presentation at the BioPlastek 2011 Forum, Dr. Michael Okoroafor, Heinz’s VP, Packaging R&D & Innovation, will explain why the company’s flagship ketchup brand is being switched to the PlantBottle, what other potential packaging applications he envisions for plant-based PET and what the market is likely to see next.

To experience the new plant-based bottles first-hand and be a part of this unique double launch, attend BioPlastek 2011, the world’s pre-eminent forum on bioplastics. Register today at http://www.bioplastek.com

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Ron Schotland
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