WinkBall’s Wedding Wisdom for the Windsors’

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3,000 Well-Wishers Surveyed Show Men and Women From Different Areas of the World Give Contrasting Advice to Kate and Wills

As the Royal Wedding approaches, WinkBall.com - the UK’s no. 1 video website - have been sending out their extensive worldwide network of street video reporters to capture public mood ahead of the event and give the public their chance to offer some sage marital advice for the couple to be. The 3,000-strong responses gave WinkBall a chance to analyse how people differed when talking about relationships, depending on their gender and location – and discovered some surprising results.

Through their unique video coverage, WinkBall.com has conducted a worldwide video survey that will help the newly-wed royals stay together forever. WinkBall have spoken to people in areas ranging from New York, Capetown, London, Birmingham and the Royals’ home city of Windsor. The Royal Wedding promises to be a worldwide event that will be watched by an estimated 2 billion people and through their work, WinkBall has provided an open and exciting platform via the online world for members of the public to speak to the happy couple.

WinkBall have so far collected a variety of opinions from people of all ages and cultures. The advice offered by members of the public has followed a similar trend but has on some occasion presented the royal couple with some colourful guidance. The three key points of advice that the majority of people have offered to the couple have been honesty, trust and tolerance. These three things are considered to be the benchmark for what makes a successful relationship. Other interesting suggestions offered were to: “Listen to the mother-in-law”; “Always say ‘yes dear’”; “Don’t eat a burger when you’ve got steak at home” or, alternatively, “Remain drunk at all times”! All this advice has presented a unique kaleidoscope of public opinion that is delivered through the emotional power of video.

Through their work WinkBall have not only presented William and Kate with a video survival guide to a healthy marriage, but has demonstrated the potential of their reporter network being used as a tool for market research. With over 3,000 people already spoken to, the messages collected have presented a clear and distinct demographic profile of opinion on the Royal Wedding 2011.

This unique survey of opinion demonstrates some very interesting patterns! In London, for example, interviewees held widely contrasting views according to gender: 60% of men said honesty and communication were the vital ingredients of a successful relationship, but only 20% of women agreed.

Fascinatingly, there were similarities between male responses in London, Birmingham, Preston and South Africa. They all scored loyalty and trust as relatively unimportant in a relationship, but placed high regard on honesty and communication. In most locations including New York, women put a high emphasis on tolerance and compromise - except in Birmingham and Newcastle.

The full table of findings is included below. Find all footage via:

http://www.winkball.com/users/MKYvun3daaYF/the-royal-wedding

WinkBall have captured the mood of the general public over the Royal Wedding in mass force, and with their work, William and Kate now have a body of advice that they can always refer to through the emotional power of video - thanks to http://www.WinkBall.com

Notes to Editors:

About WinkBall
WinkBall is the British video network that specialises in capturing the public’s passion at events - as they happen - and providing vox-pop and video services to clients worldwide.

Now the UK’s no. 1 video website, WinkBall’s interactive Video Walls, Blogs, Forums and Messaging technologies create the ultimate online presence by engaging with the people who truly matter. This provides a dynamic, mass media, social and participatory experience to connect with the public and targeted communities. Services include vox-pop creation, consumer interviewing, market research, event coverage, video reporter hire, and business and product videos.

Featured on the BBC, CNN, CNBC, Sky News and many more, WinkBall were also nominated finalists in the PR Week Awards 2010 and the CIPR Excellence Awards, 2010.

The technology was designed and built in London in 2005 as a quintessentially British collaboration between academic inventiveness (Goldsmiths, University of London) and commercial endeavour. Co-founded by Dr James Ohene-Djan and Duncan Barclay and launched 18 months ago, WinkBall.com has had nearly 35 million hits (about 1.25 million regular viewers per month) and has a growth rate of 25% per month.

Contact WinkBall:
Info(at)winkball(dot)com                020 8962 3030
Head of Press:
Jennifer(at)winkball(dot)com                020 8962 3033

Contact WinkBall’s PR, Max Clifford Associates:
Victoria Cameron
Victoria(at)maxclifford(dot)com                020 7408 2350
Louise Clifford
Louise(at)maxclifford(dot)com                020 7408 2350

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