Marketing Accountability & Complexity Tackled by Marketing Operations Partners: New Services & Online Course Help Marketing Professionals Deliver Sustainable Results

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A new suite of strategic services and training tools from Marketing Operations Partners address fundamental challenges marketing leaders and professionals face today, including chaotic marketing complexity and escalating demand for marketing accountability. These initiatives accelerate professionalism of the evolving discipline of marketing operations (MO) and are bridged by a new online training course on Marketing Operations 2.0, the first on-demand course on the topic of MO.

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A new suite of strategic services and training tools from Marketing Operations Partners address fundamental challenges marketing leaders and professionals face today, including chaotic marketing complexity and escalating demand for marketing accountability.

Marketing Operations Partners has been leading the way in helping companies transition from Marketing Operations 1.0, a focus on the fundamentals of operational efficiency and accountability, to Marketing Operations 2.0, an emphasis on strategic alignment and integration of marketing operations with the overall corporation through holistic insight and practices.

Marketing Operations Partners’ new initiatives accelerate professionalism of the evolving discipline of marketing operations (MO):

  • MOtivator path for marketing leaders who must tame marketing complexity growing geometrically as organizations scale in size and as new models of Marketing, such as social media and mobile marketing, must be integrated into marketing strategy.
  • MOver path for marketing professionals and stakeholders who have new operational accountabilities beyond their core competencies and need to get up-to-speed quickly.
  • MObilizer path for marketing automation providers who need to maximize the value of their solutions to their clients.

Bridging these three paths is the new online training course, “Marketing Operations 2.0: From 2011 Tactical Discipline to 20/20 Strategic Vision.” First offered through University of California Extension on an annual basis, this new offering is now available worldwide, on-demand, and can completed at one’s own pace.

According to tech industry analyst International Data Corporation, marketing operations has been the fastest growing job role in technology marketing over the past few years and is now the fourth largest job category in large marketing departments. Marketing Operations Certification is also available by completing optional challenges within the course; this is the only existing certification source for this growing discipline.

These initiatives are part of a customer-centric approach Marketing Operations Partners is taking to help midsize to large enterprises overcome stubborn marketing operations obstacles to sustained profitability. In conjunction with this strategy, Marketing Operations Partners Founder Gary Katz has appointed Lynn Hunsaker, a world-renowned authority on customer experience optimization, as the firm’s new president and chief executive officer, a position Katz has held since the company’s inception in 2006.

“Lynn is the ideal person to assume the leadership helm of Marketing Operations Partners at this time,” said Katz. “She’s been with the company since the outset and her multi-faceted background in strategy, marketing, quality, change management, and organizational development gives her an intimate understanding of how to integrate customer insight into marketing action, as well as what it takes to help clients transform from paying lip service to customer centricity to truly living it – from the inside out.”

New Marketing Operations 2.0 Initiatives
Marketing Operations Partners offers specific advantages to marketing leaders, stakeholders, and automation providers, as follows:
MOtivator – Enable marketing leaders to successfully socialize and advance MO in their organizations through expert guidance, best-practices and competency development. To help tackle some of marketing’s biggest challenges, Marketing Operations Partners’ strategic consulting services include marketing intelligence, customer profitability, buying acceleration, scaling the marketing function for growth, bridging the gap between strategy and execution, and demonstrating return on marketing. More information on MOtivator

MOver – Guide “left-brain” imports to marketing (such as financial or IT professionals) who need to most effectively apply their craft to marketing while simultaneously supporting the creativity and innovation of marketing professionals. To align their expertise to marketing and enterprise strategy, Marketing Operations Partners provides competency-specific training that aids tangible demonstration of their contributions to business outcomes. More info on MOver.

MObilizer– Equip solution providers with content and tools to provide greater value and results to their customers by integrating strategy, people and processes with the technology. Marketing Operations Partners addresses a major challenge in the marketing field at the source: how to enable companies to get the most out of marketing automation investments. More info on MObilizer.

New Online, On-Demand Course Bridges Gap Between Left- and Right-Brain Marketing
Marketing Operations 2.0 Course – Prepare marketing executives and stakeholders worldwide to tackle new post-recession Internet-driven realities. Bridging the gap between left-brain and right-brain marketing, Marketing Operations 2.0: From 2011 Tactical Discipline to 20/20 Strategic Vision is the world’s first self-paced, always-on turnkey operationalized marketing course. Practical operationalized marketing is fully measurable so it can be shaped and refined in real-time to achieve strategic enterprise objectives in a dynamic, turbulent, social Web-dominated business climate.

Course graduates will be learn how to:

  • Assume leadership in achieving enterprise innovation and growth objectives, not just brand management.
  • Inform executive-level decision making through an effective data and information integration strategy that bridges disparate systems.
  • Drive demand generation in alignment with customer requirements for personalized content and support during the buying process – when, where and how they want it.
  • Optimize marketing spend, including programs, people and infrastructure.
  • Demonstrate accountability for achieving tangible business results, including measurable return on marketing investment.

A free 20-minute course preview is available at and the full course is available now at an introductory price of $495 through May 31. The course consists of 9 classes within 4 modules; individual modules may be purchased as well the full course. A 100% satisfaction, money back guarantee is included.

About Marketing Operations Partners
Founded in Santa Clara, California in 2006, Marketing Operations Partners is the first ready-to-go marketing COO (chief operating officer) and change management team dedicated to changing the MO (modus operandi) of marketing, by elevating marketing operations to a true chief of staff function and enabling CMOs (chief marketing officers) to operate like CEOs (chief executive officers). The company brings together leading subject matter experts and thought leaders to enable clients to leverage strategy, process, guidance, metrics and technology to run Marketing as a profit center and fully accountable business. A comprehensive blend of pragmatic and innovative services help enterprises convert insight into value, cultivate an ecosystem of stakeholder support for key enterprise initiatives, maximize customer profitability, accelerate the buying process, build a scalable marketing infrastructure, and demonstrate measurable return on Marketing to management. For more information, call 408-243-7881, e-mail info(at)mopartners(dot)com or visit

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