“Our international presence has been steadily increasing, and offering a robust tool for currency conversion is one more way we can make the shopping experience convenient for our growing base of international customers.”
Cheyenne, WY (PRWEB) April 29, 2011
SierraTradingPost.com, known around the globe for offering the best deals on the most respected brands, now shows savings and prices for 60 currencies and 84 countries, including Australia, Canada, Japan, Taiwan, China and more.
“Our international presence has been steadily increasing, and offering a robust tool for currency conversion is one more way we can make the shopping experience convenient for our growing base of international customers,” says Minden Fox, global online marketing specialist for Sierra Trading Post.
Fox has been with Sierra Trading Post for nearly a year, and is part of a company-wide task force whose focus is to engage international customers. Last spring, Sierra Trading Post expanded its shipping to 92 international countries including China, Japan, and Central and South America. The expansion nearly doubled the list of countries to which the savings-focused retailer ships.
SierraTradingPost.com’s currency conversion tool shows the currency exactly as the international customer would see it if they were shopping in their own country, making it a more user-friendly tool than many other currency converters being utilized by online retailers. In addition, SierraTradingPost.com recognizes the IP address of the incoming customer, and automatically adjusts the currency to match the country of origin. If the customer wishes to see the currency in any other format, they can simply click on the currency conversion tool and select the currency of their choice. The final checkout total appears in US dollars as well as the preferred currency, so the customer can see the final charges to their credit card or other method of payment.
“By bringing great deals to our international market, we are spreading the best brands worldwide,” says Dakota Waide, web merchandising supervisor for Sierra Trading Post.“ Some of those top brands include Columbia Sportswear, Carhartt, Keen and Lowe Alpine.
Sierra Trading Post plans to extend the currency conversion tool to its new eCommerce sites soon, including Mobile and Facebook Shop.
About Sierra Trading Post
Headquartered in Cheyenne, Wyo., Sierra Trading Post is a multichannel retailer known nationwide for offering “Great Deals. Great Brands.” Sierra Trading Post purchases brand name overstocks, closeouts and 2nds, and offers customers 35-70% savings every day. Founded in 1986, Sierra Trading Post is celebrating its 25th anniversary. Throughout its history, the family-owned company has saved customers more than $3 billion on outdoor gear, shoes, men’s clothing, women’s clothing, accessories and home furnishings. A top 100 Internet retailer in sales per Internet Retailer Magazine, Sierra Trading Post operates four outlet stores in Boise, Idaho; Reno, Nev.; Cheyenne and Cody, Wyo.; with customer service call centers in Cheyenne and Cody.