Even though iProperty has dominated the market for mature investors, I admit the 20-35 range has been an untapped treasure trove for us.
Kuala Lumpur, Malaysia (PRWEB) May 10, 2011
iProperty has officially put the Malaysia property industry on notice. For too long the bane of a new generation of tech-savvy real estate investors looking for investment property, wading through tons of irrelevant, inaccurate property listings on a cluttered interface will soon be as outdated as typewriters are today.
"iProperty and many other Malaysia property portals have long faced the challenge of reaching out to the Web 2.0 generation, even though studies have shown that they comprise 70% of the mid-range condominium, first time and Penang properties category of home buyers," says Loh-Lim Shen Yi, marketing manager of iProperty Malaysia.
He continues, "Even though iProperty has long dominated the market for mature investors, I admit that the 20-35 range has until recently been an untapped market for us."
As a result, iProperty has developed Property Guru, a new system following up-to-date business web design best practices. Taking a page from Google or Bing’s no-frills search box only page, the only thing that the visitor sees when they first pull up to Property Guru is a search box and nothing else. There are no articles, no banners, no advertisements; nothing that can distract the young property hunter or real estate agent from searching for that elusive investment property has been placed on the front page.
With the new search engine experience, you can search for that perfect terraced house or high rise condominium without going through page upon page of information. The users of the beta interface will be able to draw results from iProperty Malaysia’s 220,000 listings even though it still hasn’t been integrated into the main site. The beta site sacrifices none of the functionality that the original site has.
Shen continues, "Property Guru has gone the Malaysia real estate industry one better. Where most companies in this industry flat-out ignore this lucrative market, our solution provides an optimized user experience for anyone looking for residential, commercial and other forms of property.
The cutting edge features of the new Property Guru site includes:
- Capabilities of searching for specific addresses. If the user knows the exact address or location of a specific property, they can simply type it in the search box and will get the nearest possible result.
- Buttons and text sizes that are easy on the eyes.
- Each listing is accompanied by a detailed map from Google maps that shows visually what amenities, transportation and public utilities are available in the vicinity.
“The goal of this new search experience is to make searching for Malaysia real estate as easy as possible,” Shen adds, “This makes searching for properties as simple as opening the page, typing in what you want and then getting the results, even a five-year-old can do it without getting lost.”
To experience the next generation of real estate portals, go to Property Guru for immediate access today.
iProperty.com Malaysia is an online property hub by the iPGA group. iProperty.com Malaysia continues to garner awards. The real estate portal has maintained its no. 1 spot as certified by Frost & Sullivan, Comscore and Google Ad Planner. For property inquiries, email my.info(at)iproperty(dot)com.