Baby Loves Disco and H&M Present Twelve Superhero Tour Dance Parties at Loews Hotels This Summer

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The wheels on the bus go ‘round and ‘round as the Baby Loves Disco Superhero Tour, presented by H&M, arrives in several more cities this spring and summer, in partnership with Loews Hotels. This year’s tour celebrates everybody's inner superhero, and proves that moms, dads and kids of all sizes all have special powers worthy of superhero status. Twelve events have been scheduled so far at Loews locations across the country.

The wheels on the bus go ‘round and ‘round as the Baby Loves Disco Superhero Tour, presented by H&M, arrives in 12 Loews Hotels locations this spring and summer. This year’s tour celebrates everybody's inner superhero, and proves that moms, dads and kids of all sizes all have special powers worthy of superhero status. For a complete schedule, visit http://www.babylovesdisco.com/events.

A portion of proceeds from all 12 events will support community schools through DonorsChoose.org, the official charity of Loews Hotels; a web-based not-for-profit that provides essential classroom tools to teachers across the country.

Families are invited to join the Baby Loves Disco Nation, to dance, play, savor healthy snacks and generally enjoy good times with family and friends. Parents and kids are invited to dress up as their favorite superheroes, or come just as they are. For updates on the Tour, visit Baby Loves Disco’s pages on Facebook and Twitter.

"Baby Loves Disco is a great experience for families which syncs perfectly with our Loews Loves Kids program," said Lark-Marie Anton, Loews Hotels Vice President of Public Relations. "This will be a summer to remember at Loews Hotels and we are excited that BLD will be part of the fun!"

Each event of the tour rocks with special guest superhero DJs and MCs, dance instruction, big video screens, super contests and surprises at every turn. At its core, each event retains the patented mix of Baby Loves Disco magic that has helped connect a worldwide community of moms, dads and kids of all nations, of all colors and all walks of life, all in the name of dance (and fun!).

As Baby Loves Disco co-founder Andy Blackman Hurwitz says, "Come and shake it...or cape it. The Disco Superheroes are coming to a town near you, keeping dance floors safe from coast to coast."

Already this year, thousands of parents, grandparents and kids have danced the day away at all kinds of venues in New York, New Jersey, Ohio, Wisconsin, Minnesota and California. Other sponsors of the Baby Loves Disco Superhero Tour include Creativity for Kids, Honest Kids, Snikiddy and Piggy Paint. Last fall, the Baby Loves Disco Lemonade Tour co-sponsored family dance parties at Loews properties in Coronado Bay in California and Ventana Canyon in Arizona.

Baby Loves Disco is an afternoon dance party featuring real music spun and mixed by real DJs, blending classic disco tunes with the latest G-rated dance tracks, all guaranteed to get little booties moving and grooving. An international sensation since its founding six years ago by two parents in Philadelphia, Baby Loves Disco now brings parents and kids together to groove at all kinds of venues. Last year’s 45-city Baby Loves Disco Lemonade Tour of 2010 raised awareness and funds for Alex’s Lemonade Stand, the children’s cancer charity. In recognition of the global reach of Baby Loves Disco, Babble.com chose co-founder Heather Murphy Monteith as one of the top 50 "Mompreneurs" in the country. Co-founder Hurwitz was also recently featured in the “Dads Hall of Fame” (just above Brad Pitt) in Parents' magazine.

The Loews Hotels events include:

  •     May 15 – Loews Annapolis Hotel, MD
  •     May 21 – Loews Regency Hotel, New York City
  •     May 22 – Loews New Orleans Hotel, LA
  •     June 5 – Loews Atlanta Hotel, GA
  •     June 9 – Loews Royal Pacific Resort, Orlando, FL
  •     June 10 – Don Cesar Beach Resort, A Loews Hotel, St. Pete Beach, FL
  •     June 12 – Loews Miami Beach Hotel, FL
  •     June 19 – Loews Ventana Canyon Resort, Tucson, AZ
  •     July 23 – Loews Philadelphia Hotel, PA
  •     July 29 – Loews Santa Monica Hotel, CA
  •     July 30– Loews Coronado Bay Resort, CA
  •     August 6 – Loews Lake Las Vegas, NV

About Loews Hotels & Resorts
Loews Hotels takes the job of entertaining traveling families seriously. The company, which is well-known for its innovative guest service programs and imaginative approach to everything from food to family pets, offers Loews Loves Kids, a branded initiative addressing the practical and playful aspects of traveling with children and teenagers. It features everything from gift bags with toys on arrival, a Kid Kloset (a go-to spot filled with practical and playful travel necessities, such as games, books, car seats, strollers, night lights, potty seats, baby bath tub, baby blankets, and outlet protectors), and trans-fat-free children’s menus. For reservations or more information on Loews Hotels, call 1-800-81-LOEWS or check http://www.loewshotels.com.

Regularly updated information and advance tickets for local events are available at http://www.babylovesdisco.com/events.
Photos are available upon request.

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Beth Blenz-Clucas
Sugar Mountain PR
(503) 293-9498
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