Wilkins and Olander is Celebrating 21 Years in Business and the Launching of Their New Online Store, WilkinsAndOlander.com

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Wilkins and Olander, a customer service oriented store selling unique clothing, accessories and fashion jewelry has a lot to celebrate. With the launch of their newly designed and upgraded online store and the anniversary of 21 years in business, Wilkins and Olander has come a long way from a single store in Sturgeon Bay, Wisconsin.

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A main part of why we felt the need to expand the online store was for our loyal customers.

Wilkins and Olander, a customer service oriented store selling unique clothing, accessories, and fashion jewelry, is pleased to announce the launch of their newly redesigned, upgraded online store, WilkinsAndOlander.com. Wilkins and Olander has made a name for themselves in becoming a trusted seller of Pandora Charms, Brighton Jewelry, Vera Bradley Handbags, Lindsay Phillips shoes and accessories, Mud Pie baby gifts, and much more. At WilkinsAndOlander.com customers can not only browse and purchase merchandise online, they can also create wish lists, view the upcoming season’s collections, get gift ideas, interact with others via Facebook, or learn how to build a completed Pandora charm bracelet.

“A main part of why we felt the need to expand the online store was for our loyal customers,” says Wilkins and Olander business owner, Carol Overland. “We not only wanted to sell our merchandise online but we also wanted to be more interactive with our customers as well. An example would be our Pandora Jewelry line. It’s one of our best sellers. People buy the individual Pandora charms and then want to know how to put them together and build a bracelet. Our website shows how. The customer can purchase or get inspired by our completed and starter bracelet examples. It allows for creative and individualized jewelry.”

Wilkins and Olander is also celebrating their 21st anniversary this month. “Twenty one years in business is amazing. It really is,” says Carol. “What began as a simple storefront has become so much more. We really have the best customers. They have made Wilkins and Olander what it is today.” Beginning as a single store in Sturgeon Bay, Wisconsin, they expanded to a second seasonal store in the Door County tourist town Fish Creek. Wilkins and Olander is always on the lookout for new clothing and accessory lines that reflect the latest fashion trends, such as Lindsay Phillips SwitchFlops brand. Lindsay Phillips is the creative mastermind behind SwitchFlops, where interchangeable straps and snaps are the lure of these upgraded flip flops.

“SwitchFlops are hot items this year. With the WilkinsAndOlander.com website, customers can see what pieces are being retired and then click over and see the upcoming season’s collections. Wilikinsandolander.com will be constantly improving. We want to have an all-encompassing website, where you can get information on your products, questions answered, details about new lines of jewelry or clothes, and anything else we or our customers can think of.”

About Wilkins and Olander
Since opening their doors in 1990, Wilkins and Olander has become a main staple in the Historic Shopping District for Downtown Sturgeon Bay. Since that time, Wilkins and Olander have earned a number of awards such as: Pandora Gold Dealer, SwitchFlops Destination Store and Vera Bradley Handbags Gold Dealer Status based on excellence in product selection and service. For more information on Wilkins and Olander, please visit their website, WilkinsAndOlander.com.


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Carol Overland
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