Humble Fish Inc.’s ‘Skunk Juice’ Brand Earbuds Sponsors 102.7 KIIS FM’s ‘Wango Tango 2011’

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Innovative, Patented Earbuds Announce Sponsorship of Popular Los Angeles Radio Station Concert, as well as Upcoming Mini-Commercial Release featuring T.C. Carter

We're thrilled to not only be included in KIIS FM's Wango Tango this year, but also to have worked with T.C. Carter on Skunk Juice Earbuds' newest commercial spot…he completely aligns with our brand, our products and our message

Humble Fish Inc. is proud to announce that their new, hit product Skunk Juice brand earbuds (http://www.skunkjuiceearbuds.com), is an official sponsor of 102.7 KIIS FM’s May 14 concert, ‘Wango Tango 2011’. This year, the popular Los Angeles radio station’s annual concert artist line-up includes the likes of Ke$ha, Jennifer Lopez, Pitbull, Selena Gomez, Lupe Fiasco, T-Pain, Jason Derulo, Cobra Starship, Far East Movement, New Boyz, and Matthew Morrison from “GLEE”, and is hosted by Ryan Seacrest and special guest host Britney Spears.

As part of their sponsorship, Skunk Juice Earbuds will be in The Village outside of Staples Center the day of the concert, from 12 noon until the concert begins.

Skunk Juice will also be releasing their next series of mini-commercials, in the upcoming weeks. Their newest commercial spot features teen heartthrob and actor/singer/dancer, T.C. Carter. This new commercial can be viewed, here: http://www.youtube.com/watch?v=wr4BB9k998o.

“We’re thrilled to not only be included in KIIS FM’s Wango Tango this year, but also to have worked with T.C. Carter on Skunk Juice Earbuds’ newest commercial spot…he completely aligns with our brand, our products and our message,” says Humble Fish President/COO, Simon Yi.

Skunk Juice’s mini-commercials are part of their animated marketing plan, which is primarily comprised of a series of YouTube webisodes that introduce and follow the Skunk Juice mascot, which is of course, a skunk. The Skunk Juice videos are designed with the intent to drive traffic to the company’s website, and also designed to go viral, so that audiences can share them via all forms of social media.

Skunk Juice Earbuds, launched in January 2011 at the International CES® tradeshow in Las Vegas, are an innovative and first-to-the-marketplace product utilizing patented technology which carries specific current and signal through a magnetic connection. This technology is derived from the award-winning concept created for, and used in, ZZYZX SnapJack instrument cables.

Skunk Juice earbuds’ patented magnetic connection technology incorporates magnetic attachments in the earbud cabling. With the introduction of the Skunk Juice product, Humble Fish offers a new way to listen to – and share – music or other digital files, and also eliminates damage to the actual earbuds and listening device, be it a laptop, PC, iPod, or other device. Although the product is heavily catered to the world-wide teenage demographic, specifically ages 9-19, the product will also appeal to musicians and artists in the studio, studio engineers, as well as other consumers of listening devices and wireless phone brands.

The premier Skunk Juice video campaign can be viewed on-line at: http://www.youtube.com/user/SkunkJuiceEB. For more information about Humble Fish Inc. and the expanding Skunk Juice product lines, to find a distributor or dealer, or to shop directly through their website, please visit: http://www.skunkjuiceearbuds.com. Skunk Juice earbuds can also be found on Facebook at http://www.facebook.com/SkunkJuiceEB, and on Twitter at http://twitter.com/SkunkJuiceEB.

Requests for further information, comments, or interview requests can be directed to Humble Fish President/COO, Simon Yi, at 213.700.6448, or via email at: Simon(at)skunkjuiceearbuds(dot)com.

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Anna Ferguson
Stiletto Marketing
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