Spinlight Studio Releases Two Fun Educational Apps for the iPad and iPhone on the iTunes App Store -- Introducing Swapsies and TallyTots -- Your Kids are Going to Love Them

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With the meteoric rise of the iPad, companies of all sizes have been rushing to develop apps for the Apple iOS. Now, Spinlight Studio has joined the rush. Located in Champaign, Illinois, the small Midwest ad agency has jumped in with both feet, creating fun apps like Swapsies and TallyTots for the education section and experiencing a lot of success.

Officially, the company’s motto is “Design everything.” But unofficially, the creative team at Spinlight Studio seems to live by another motto — pigeon holes are for pigeons. From product development to retail sales, the innovative design firm has never been afraid to cross the line that separates advertisers from entrepreneurs. And now, they’re doing it again, joining the long list of companies making apps for the Apple iOS.

“For us, the first iPhone was more than a phone; it was an appendage,” says Matt Hutton, one of three Spinlight partners. “When the iPad came out last year, it wasn’t hard to see the incredible potential apps had to change everything.” So last month, Spinlight made it’s first official leap into app development, creating a fun educational game called Swapsies for the iPhone and iPad that quickly rose to the top of the App Store charts.

The game, which lets kids swap hats, shirts and pants to create a series of familiar occupations — including an astronaut and a cowboy, officially went on sale February XX. Free trial versions soon followed, and sales spiked dramatically, with thousands of apps being downloaded around the world.

Both apps were featured in the What’s Hot and New and Noteworthy lists in the education section of the U.S. App Store, and the free iPad version quickly made Apple’s list of the top 200 free iPad downloads. “Things started breaking big one weekend, and on Monday we were all glued to our screens as Swapsies caught, and eventually passed both Marvel Comics and Target’s free apps. That was a really fun day.” Since then, sales have moderated, but Spinlight hopes to stimulate sales once again with the release of its second app, called TallyTots

“There’s a lot more going on with this one,” says Hutton. Designed to teach kids how to count from one to 20, TallyTots features an activity for every number. So kids learn to count while they’re racing cars, picking apples, feeding a chipmunk and doing all sorts of other fun things. “We announced the release on Thursday night, and by Friday morning, we had our first review.”

The timing couldn’t be better for Spinlight. With two apps on the iPad and the latest version of the blockbuster tech toy just hitting shelves, both apps are poised to connect with parents who want to use the iPad 2 for more than surfing and email. Spinlight also announced Friday that they would be temporarily lowering the price of their original hit, Swapsies for the iPad, to just $.99 to celebrate the launch of their new app. To learn more, visit the Spinlight app site at Spinlight.com/apps.


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