Many dentists view marketing as a discretionary expense that can be cut.
Louisville, KY (PRWEB) May 03, 2011
“So what if the economy is good or not - What are you going to do about it?” That’s the question which leads Colin Receveur to answer in his new book, Web 3.0: What Every Dentist Must Know to Thrive in the New Economy. The founder and CEO at SmartBox Web Marketing asks dentists to face the reality that whether the economy is riding the crest of wealth and health or stuck on the bottom only begs the question, “What are you going to do going forward?”
Receveur’s experience in marketing dental practices across the US has shown that no matter the economy, we cannot take-it-as-it-comes. Not every dental practice is going through a rough time, many are absolutely full of new patients. What’s the difference?
“Many dentists, like many large corporations, view marketing as a discretionary expense that can be cut. The fact is that these times are the perfect time to leverage your advertising budget because your competition will typically be following the crowd. If dentists take advantage of decreased competition in the marketing arena they can position themselves dominantly and capture new patients [that would otherwise be given more options].”
The trick is to know what works, what provides the biggest return on investment for those dental advertising dollars, and how to communicate a dentist’s expertise. That is what Colin Receveur’s new book Web 3.0: What Every Dentist Must Know to Thrive in the New Economy shows dentists. Besides giving proof that there are patients seeking dentists every day in every neighborhood and town, Receveur’s book shows dentists how to smartly use websites, search engine optimization, social media, mobile marketing, and pay per click advertising to reign in those “searchers” and give them a reason to call your practice.
“The fact is I’ve worked with dentists in every region of the country and the results are always the same; smart marketing brings in new patients in any economy. The elements I use in the book are the same elements we use with our own clients to generate a steady stream of new patients. You just have to cut through the clutter, know what to use going forward, and not pull back. You will get new patients.”
Web 3.0: What Every Dentist Must Know to Thrive in the New Economy builds a rock-solid case that things do not have to be as hard as they seem, especially when trying to capture those elective case patients. Receveur’s new book takes the mystery out of attracting new patients, and can be found on his firms website at http://link.smartboxweb.com/books. The practical techniques he explains are born out of the mindset that marketing should be an investment in the bottom line, not an expenditure to be cut.
“The right mindset with the right tools makes all the difference in the world.”