“The Canadian market has always been a high priority in our expansion plans owing to the fact that there is a large population of active men participating in recreational activities,” commented Dan Ostrower, President and Founder of Manumission Skin Care.
New York, NY (PRWEB) May 02, 2011
Manumission Skin Care, a provider of premium skin care products for active and athletic men, announced today that distribution of its skin care products will expand into Canada. Effective immediately, Canadian consumers may purchase Manumission Skin Care Products online at ManumissionSkinCare.com.
“The Canadian market has always been a high priority in our expansion plans owing to the fact that there is a large population of active men participating in recreational activities,” commented Dan Ostrower, President and Founder of Manumission Skin Care. “During our market testing in several Canadian provinces this past winter, we received feedback that the country’s challenging weather conditions presented us with a great opportunity to help men successfully address a variety of skin issues such as dry skin. As result, we accelerated our time frame for expansion,” Ostrower added.
Manumission Skin Care products meet the critical skin care needs that active and athletic men have identified as being unfulfilled. These requirements include thoroughly cleaning and protecting the skin, as well as hydrating it for long periods without leaving a greasy residue. In addition, all of Manumission’s Skin Care products have a subtle scent that is compatible with any cologne or fragrance product.
Manumission Skin Care launched its Canadian presence by exhibiting in Toronto at the UFC Fan Expo over the weekend. The Fan Expo was held in conjunction with UFC 129, which was the largest attended UFC event in its history. Many other event marketing initiatives are being planned across Canada to support the Manumission Skin Care brand. The company is also doing trial retail rollouts in select distribution channels to determine future distribution strategies.
About Manumission Skin Care
Manumission Skin Care was founded to bridge the gap between what specialty grooming companies and mass market conglomerates were offering and the unmet skin care solutions that active, on-the-go men were seeking.
Based on discussions with hundreds of men (and women), consultations with skin care professionals and extensive testing in diverse and extreme conditions, Manumission Skin Care released five skin care products, a Body Bar, Body Wash, Shave Gel, Face Wash and Facial Moisturizer in the Spring of 2009.
Manumission Skin Care is committed to supporting members of the Armed Forces and Police Officers at home and abroad through various initiatives.
For more information visit http://www.manumissionskincare.com.
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