Aleks La Rosa Joins Configure One, Inc. as Senior Account Executive

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Industry veteran brings a wealth of software industry experience to leading product configurator company.

Configure One™, a leading provider of web-based product configurator and electronic catalog software, has hired Aleks La Rosa as a Senior Account Executive. In this role, La Rosa will be responsible for managing accounts primarily in the central region.

"We are excited to have Aleks join our team,” said Ron Mouw, Configure One’s vice president of business development. “Aleks has an entrepreneurial spirit, as he has owned two companies during his career. His track record of building and transforming businesses, growing revenue and profitability will prove very beneficial to Configure One.”

A native of Milan, Italy, La Rosa brings over 17 years of sales, marketing, consulting, and management experience in the software and services industry to Configure One. His outstanding record of closing new business, improving productivity, while developing solid and long-lasting relationships with customers will further enhance an already strong and experienced sales team.

In his recent position as Sales Director with Laurus Technologies, a leading consulting and solutions provider, La Rosa’s responsibilities included developing new business and leading a sales team, while strengthening relationships with existing customers.

Prior to Laurus Technologies, La Rosa worked as an Engagement Manager for SWC Technology Partners, Inc., a provider of IT solutions to midsize businesses, where he was instrumental in developing go-to-market initiatives to promote new products and services, while increasing profitability through cross-selling activities within major accounts. Earlier in his career La Rosa held a variety of positions at Remobjects Software, LLC including business consultant, operations manager, and later a partner and co-owner.

In addition to English, La Rosa is fluent in Italian. His language skills and international perspective will greatly assist Configure One’s global expansion.

About Configure One
Configure One is a leading provider of web-based product configurator and electronic catalog software. Configure One’s Concept Enterprise Product Configurator®, Concept E-Catalog®, Concept E-Commerce® products are enterprise applications that enable companies to efficiently sell and process orders for configurable, multi-option, and customizable products and services. Configure One’s customers are able to increase revenues while reducing costs by automating much of the sales, order entry, and engineering processes. Customers include industry leaders such as ABB, Emerson Electric, British Telecom, Danaher, Dover Corporation, General Dynamics, Masonite Corporation, Stryker Medical, Stanley Black & Decker, Sumitomo, and Thomas & Betts.

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Ron Mouw
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